NEW YORK – While modern advertising is often focused on data, it is equally important, if not more so, for marketers to understand how to create effective, personalized content at scale.
{"ct":"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","iv":"fb0bc5127f8407f5abb5492c609b4718","s":"ce1010921037bb53"}