Marketing
February 1, 2017
Across segments, consumers equate "cars" with luxury; image source Rolls-Royce
By Sarah Jones
While there seems to be a general consensus on what the term “luxury” means, the definition in the minds of different segments of the population varies, according to a new report from the Shullman Research Center.
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","iv":"8483cc33493e1211236d763d6f5fff68","s":"a5c98917ee4ac930"}
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