Luxury Daily
The authority in luxury news.
Dec. 27, 2024
  1. 'Clash de Cartier' campaign explores dichotomy of dressing
  2. Luxury consumers trending toward goodness in purchases, values
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  5. Saint Laurent Paris rebranding effort to settle over time
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. Dior reinvigorates Miss Dior with latest floral romance
  8. Just how disruptive is Airbnb for luxury hotels?
  9. Prada Group bucks slowdown with 18pc revenue boost
  10. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Definition of luxury differs depending on levels of affluence

February 1, 2017

Affluent consumers favor heritage luxury brands; image source Rolls-Royce Across segments, consumers equate "cars" with luxury; image source Rolls-Royce

 

By Sarah Jones

While there seems to be a general consensus on what the term “luxury” means, the definition in the minds of different segments of the population varies, according to a new report from the Shullman Research Center.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. 'Clash de Cartier' campaign explores dichotomy of dressing
  2. Luxury consumers trending toward goodness in purchases, values
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  5. Saint Laurent Paris rebranding effort to settle over time
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. Dior reinvigorates Miss Dior with latest floral romance
  8. Just how disruptive is Airbnb for luxury hotels?
  9. Prada Group bucks slowdown with 18pc revenue boost
  10. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
‘Craftsmanship has a recruitment problem’: report
Luxury Unfiltered: When brands fall spectacularly short on client service
LVMH launches employee-led accessibility initiative
Luxury Unfiltered: How empathy can save the luxury industry
Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman