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Nov. 14, 2024
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Apparel and accessories

Decoding “Too Cool”: The uprising subculture that embraces looking “tasteless”

June 24, 2020

22-year-old "Butterfly Princess" Liu Min is one of the thought leaders of the “Too Cool.” Image credit: Ms. Liu's Weibo Twenty-two-year-old "Butterfly Princess" Liu Min is one of the thought leaders of the “Too Cool.” Image credit: Ms. Liu's Weibo

 

By Yaling Jiang

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. In Geneva, Christie’s records new high with Aga Khan emerald
  4. Viceroy Hotels debuts narrative-driven brand identity
  5. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  6. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  7. Belmond to launch new luxury sleeper train in England, Wales
  8. Diageo launches new division for luxury brands, experiences
  9. Meta drops price on paid subscription tier in EU
  10. Capri Holdings, Tapestry abandon plan to merge
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