Fragrance and personal care
November 28, 2023
Deals valued at over $1 billion and under $100 million are expected to increase in volume over the next two years. Image credit: L'Oréal Paris
By Zach James
Prestige beauty players are balancing the challenge of appealing to younger consumers with the advantages that strong pricing power and loyal consumer bases bring, according to global managing consulting firm Kearney.
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","iv":"9920eaa7e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