Fragrance and personal care
November 28, 2023
Deals valued at over $1 billion and under $100 million are expected to increase in volume over the next two years. Image credit: L'Oréal Paris
By Zach James
Prestige beauty players are balancing the challenge of appealing to younger consumers with the advantages that strong pricing power and loyal consumer bases bring, according to global managing consulting firm Kearney.
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","iv":"ceff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