Fragrance and personal care
November 28, 2023
Deals valued at over $1 billion and under $100 million are expected to increase in volume over the next two years. Image credit: L'Oréal Paris
By Zach James
Prestige beauty players are balancing the challenge of appealing to younger consumers with the advantages that strong pricing power and loyal consumer bases bring, according to global managing consulting firm Kearney.
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