Fragrance and personal care
November 28, 2023
Deals valued at over $1 billion and under $100 million are expected to increase in volume over the next two years. Image credit: L'Oréal Paris
By Zach James
Prestige beauty players are balancing the challenge of appealing to younger consumers with the advantages that strong pricing power and loyal consumer bases bring, according to global managing consulting firm Kearney.
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