Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"aadd0f972fcd97de008eee4e0d221ec5","s":"722edde3527d466c"}