Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"5e30f1f26395724f84dc716f449b2ebf","s":"f62663fdecef4236"}