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Multichannel

Dealing with the mystery of ecommerce attribution

October 20, 2014

Leading Hotels of the World's simplified site Leading Hotels of the World's simplified site

 

By Joe McCarthy

Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.

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  1. Luxury consumers trending toward goodness in purchases, values
  2. 'Clash de Cartier' campaign explores dichotomy of dressing
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. What to look for when buying your first luxury watch
  5. Prada Group bucks slowdown with 18pc revenue boost
  6. Tiffany & Co. acquires historic Titanic timepiece at auction
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Leading with pedigree, Range Rover promotes plug-in SUV
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