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De Beers taps new market with Forevermark virtual try-on

October 13, 2011

 

By Rachel Lamb

De Beers Group’s Forevermark is continuing its augmented reality pursuits with the launch of My Forevermark Fitting, a virtual try-on experience through users’ computer screens available for the first time in the United States.

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  1. Capri Holdings, Tapestry abandon plan to merge
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  4. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  5. In Geneva, Christie’s records new high with Aga Khan emerald
  6. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  7. Viceroy Hotels debuts narrative-driven brand identity
  8. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  9. Luxury Unfiltered: The self-inflicted luxury crisis
  10. Artist Esther Mahlangu to debut new work at SCOPE Art Show’s 2024 Miami edition
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