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July 14, 2025
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Food and beverage

De​​war’s welcomes global rebrand with ‘Here’s to the Story’

October 15, 2024

PLACEHOLDER The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's

 

By Amirah Keaton

Scottish whisky brand De​​war's is attempting to advance its position in the luxury spirits space with a new campaign.

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  1. Chanel reports 4pc revenue drop in 2024
  2. Givenchy debuts Matthew Williams-approved ambassador
  3. David Yurman funds Louvre sculpture restoration as it makes global foray
  4. Sales at Richemont shoot up in closing quarter of 2023
  5. Virtus bag takes focus in fall/winter 2025 ads from Versace
  6. Ruinart launches product transparency platform in favor of traceability
  7. Saks Fifth Avenue launches collaboration with Rhode Island Commerce
  8. Justin O’Shea exits Brioni after less than a year
  9. The bane of Burberry
  10. Diptyque to open shop in East Hampton this summer
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