Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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","iv":"dc2c04092ba3d6f85a5a6cbbbc1b4e30","s":"c88a69a84d564e53"}
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