Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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","iv":"dedb94e4e0d349111929620ffbaa51a6","s":"6cdd5efa0d4648e1"}
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