Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
{"ct":"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","iv":"4cbf5a97bbec3d7dae0c391834ac43a7","s":"149408c46a6fe6f1"}
Share your thoughts. Click here