Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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","iv":"de752c5de0f78648d631a3406a33bc80","s":"0e97a06396796c09"}
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