Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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Ux07AqyRPgIUB9AUZDKEnNnwg\/o0S+WuRWO5MwdCJv0Ew+NG8sajyvbuoUj1hxw0KeX7FbNHgwOcIp1\/F4aA5GnWkdEevHC06j4z7k9WI3fdARTOL7AkEF6whm4wjjjSYKYoebfFmLK9kSv1coFMu84dB9xi+YcHbw05NMtUABo1ugdcg7J6dOLeBpNv9\/2AmnPqZ1Vn3YaS8WyuRYwdKMGj3Xb2saUl+vN3TmkNEE8D1doL1hb6DcSenCZS4DUFpsaem0iIkn0Ey1XQXkDxYvAK3uy9gRED\/xAkVdhmhfe6qVRt\/EhJRmMSVBioN8wlZ\/Yx9DITGU+18QXjhEzqj6s1hhur9ietaH84rib1YGlYGu1u1x7+R7\/lk5AV6K1HPeA5+9bYlrL8SUfL4Y3pK9iPiic01cGvoFnv+emmFUzl2XjurqsVqsa1mfdnFUhXmPUCIqK33RDeJXFh+M5I51nD0meCC6T0OXFV7LWu4mWrqE93BMLEQwNH5mKcipYm7Sh7b\/MSgcbkIBvtdrxEIc5VlqygKiNsoPCfVpCw68BKHFokuj0SPNafRTd042Rj55VIt\/9IFif6Mds7JZlUlUOdmp\/xy+XZ7dHXA1mmQeYE\/meoMVZI+utXtzS6UpFJ2k7twDOdHUMPfHTomYEtvMhiwr8zmpmW4dV9ZNLY0MppVJAmlvabo9kGtcnUXN37w+c\/CEN4BukzZaYmKvqiTtjSKkDWMBfWypzSqNZChTXiuBM42PsOAZByFM6Sy1jbSsIKx93llcpuPhpkfHnNeRPLU3t8JTJ4hQz\/ar3an5Ny4Wi2ygciFQF8bt6CxB9wfYo61kYrf3mNX0FcJgTBsakcILooFXFUXaSna80YksA4bkCKE8Aywg181Ru\/hXmgSJ3Iuux\/syoOpgHE8hnnEvN9b\/FmNy+9NgdpLitJkm24omkaxGPO5OdriX13lsVnNZXEYHlrLylo\/eu18YYCzIsbfmElYvsBBSJY1Rsh6foYjOm2tS9I\/BAFmKBATswVGAXEyauGS3919aTIVXd2aKo\/HJBbG5aPvEZdGVjZ\/ZDgXT1vm380LB4Lk4nPqRKe7qTny37vwbKT88NgJOsilp15MOn93hZVBT+lJPHPopWQvw4He2D57dqflPvs7PXHk25W2GQMtyQcDzgLk8Eg5LNCmYMKys5sCwuvR9RNjlgJ0J8v2XXWV9tje+3hOjTLSVfoyXzljHg5SWgbyczagKa2pg3h0hixargSCf+Wrk64T\/aEyoGTWpnBQ9ytcsattAdh0sLf1kwKvuQxJhNQ8QbDzsLPpF2tKHg9bYobbLm9ZsfFgU3D\/dulCFTK5zt7tGaTl3iksa5UFcVQ+HHNva9wz+rpR9iRwjiBdi+Cqeb4YOf5GxEdDVf0wbNOe5iNEpchApIiGKabx+zhUa8lA8bokeRm6YeHAv+vHIWwBoFtZ4AX\/1OOQVf\/IimiZfUkV7UIa0goQhUW07tIfx5fpwu9CL9c6Mu30H4aEM3N5Sl9mXGw5979GV7ABptblfzXctN7xVPpywXG5q+RuRSRlp5tW3cE62nXYhBScNVZW9Y5WDN4i+RidxFGnuf53vTdMoOpxiWpoA3ZBqwsosQOq4qWA\/dxQ+lZBFfIP9M\/r2w3E6eEOLYuVA+E0lmMFRQVvAV0twtUr73+WpZvDazOh4YOS7XjM3tMfH3DTXVuDoNJhUQHrt+iRtEpAoJMIFvxsRFrxDe3v9bl6bt8ZderNRnzR0J\/VwcinPI2JS+SdqBhO\/rf9mkaBr67ge3GoYet797z2PBitXKyDU\/MPmoatcev9GZXXLdMquZQxxXGatddP0a3oOfKJx6\/\/LbvsvIYmEMitEkfn3DcOT7wVeazWtl\/VXFa6w5Hp3RRQPcwy6SDb4CyOFkWVIwAuRObwvIfzHOXLpWX\/nH\/1uPwHospgBVZAc+wgKTDnma3+ybLO1DzR6uOwSir63A2ISN3FWc\/eDoecom0u9c2WIoOumji1j7B1RDsE468P8esdP++U48RajXZRw26oV0yhQpkqD7DhZoKhBV208WVsSBIqOK55ok5uz5J271jacoqD7mHarKUnhRzspwex2Aazanpm+UqZHDSuzs9VQJOoX4m1sJSSE5SlgAUo7Z9yH8+AtBW26edVblfs2KwyuBWzRUuhMlEj1qRXGUndp5CEI\/4yqcKIw5OdEjs71SVX1CdljGVT\/8AYy\/+9snVq4lhmp6laQmDWuwcIMJ7Hr001TSJdFajURJYuF48leDV6uvaLJlTvK6pSVWJR04C6WANv9bYIKXDl+tmHuRfTPXfWa1Pybtd\/4Odp1\/KgHN4ht+0ruKDziCgZszH\/CvLVALGIKsM5A\/w2ZbuEEQaNgPM1EAG6WwONZwiKrcGt2hW2\/wYKqq\/CQ3YdAbJzdd0GIy5uh3cxkyFWrLcw\/2hupy0QHTG8lig\/oM7\/A7qFGBVbZ+VPG9vAMQeFb3ci2zIflcndugk5mHLx9ABVYOQJ2xcwTAR7ooi2O\/N4PC5ScMsXAZwAw4TLyO+EVDirrNH0vkv7\/RCeARmQ\/HO+hOLEk5+5c49F9isEHwhhOauANvxBszsGt5FORPUnkOCbcFfUGpYqcGCFUrNaSZ0zu5BKfPuqrNOPX3jDLmJ82IiFfOMsWUf7lOZzOhGjFTIN1+o2Y+v9O80jILVDrXH5\/nGFT+A6WGTp4HKG+cvegNq3gGN+dg8cwdinWpXOopq9rjsJZf8pC+MjJBJQRWfIcXKMAGT08vz\/gY2t1XoYol2+6mHO09Tdnjt0MN\/H7\/U3EQlKKRWmdfRC0iwS1Pfa+0vE08fPJGwGhWS0qJaeeUym6mVxcgMX7rSQUuxU1E1WDLjo3MT7xKEM6BO4\/FiMaTbQlRPaeWxj8\/nhR9XC+UStnqEl3KuNlFGCa7lFwWd0KTzJzzbdk\/mGQOnFRq+rT3oJYet0ToVwYRuTwjroKoQRtg6Cj1Pm6A2fPceV9wfAb+8nnfKDcqxu6El6AktD3jOwvPI7dMFndcf1IlIXhztK0YvgqNuNYToGzs2AoKBX2L01m3LR0YHQpCLcejH9pWDrRX8QeeIiz0jRR7tYyUA9fSxOOzT3MpKbX9dqnQNT9tDzahknq2PA14aZz+TXLG6rsDNFnnNsukh05eY3SWbZ8SM23F9bSpigM1X90Hq7myaWox+z6rb3vaGLMMft6dFx6805cSbuY1eih6RpTXs5wG+UxhE04L2CejiF\/nsTCzme+PN3i3SW71hxv58rEhem2SDBEvfTyMyIZ4u4cwzcz5c\/+QttkVsy5S4W\/DrlF7KM9NanvAuedfmOZ6JmJba+G6alVaeZsxg6lm\/psoh1fx2NZHWQkT+UIX\/mEui6arEO1pVk1lot28\/xv6FTl\/id4UrlXfCCDb5L\/BlB4fnQ+\/OS1w410SPU+RYiqeKy\/1ZiuWeyGFhCrArFfgBaFVcmtVJY3VbfT\/H9D7O96PnU6T54MrkrJKki4LFtLg2ASzqE3nsnRl4FvrmVoy1iVL68IFuZtshASHLbSjgDYd83MBvBm34ktNhUSg3Kfi\/UzydZYGGE0RLpOIF4i5kE3G5vEUlsznYb65nArNOtI46Gk2Ai4i2Xr+s7e4reoh0gZaSwqMk9xqI820iKV9hIPYUMbFmtfeyLBVFUiVab+hPUdVWYBgSnni\/X2MOpP6sStuPCR0niVD6M3AxVebLglUezz8sMj8chWpN8D6Fvzx7QthiYDtLsIHEBxm6CcXr2CDuGjLyGVU3jw+Syxsw3\/iEf9z6dlsKz+pLBzMOIzrRwqFmXUkviJWiqQbXxzrJWrQ\/ueVKCDneSsGK\/MoZCiowP8fq16eLBbA81O3xkFpcGVj8OR8BkfVBPysltatRxIRRj3\/ZjMwTEqdAf8VHPrAMT+mK6IpBCL\/7EV8VM8A03XhoxSsjlI8adR4skSuOsCXWzu9M6Jxsi8GR0I7nvYZ3VY\/lPFLBvIClDLWuiUz3Fx1mRP70\/62uYMlc1dQhvlop50lKf+4zBZdch4NVPt3wmaFZGST7364ScKQL7g6hUJPzkJfb8Q+CiyZ4f0L1eHp1mmhhEqQvXHIF+rIDowHtl9ltFo220VNBRvD9HIYwZRPaDtUYwt5t8gZDSLqtYCSFhfMbK9JiDeJ+82i8tp+\/fR9IzhRWqCAzb7skEys2u4BObR5jzOWz3B+zBPxcHIIrMmWUXZxJfTAtodoTGTCus6VT6iJSWJXOTl6UYL0KDY0U8QQrob9P4\/AeBVUp\/UnZYOxvMBK0UA7beNLJBU4pSe6B4LeH9etjd0VWR66b2NCTzFrsuc9onsgOa3SI\/1438RGqY+bZkcBXwI0RREkEr8RcWgFpMvPRy9Aj6B3sDRoSH0nutI9h6sXVbjRLSurXDlwRPMTNA=","iv":"504dd5e9244a25fe379a9c9b8c2c0173","s":"7d41929a72fcdafb"}
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