Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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","iv":"448f90f83e37762ec1ec7b2fc0394f3d","s":"8e5e92d3ddc53556"}
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