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News briefs

Day’s wrap: Net-A-Porter, Mercedes-Benz, Farfetch, McLaren, Audi and brand protection webinar

March 31, 2021

Net-A-Porter’s new Ready-to-Wear? campaign. Image courtesy of Net-A-Porter

 

Luxury Daily’s live news for March 31:

Net-A-Porter celebrates the joy of “ready-to-wear” fashion
Online retailer Net-A-Porter is inviting fashion lovers around the world to rejoice in the thrill of dressing up with its latest “Ready-to-Wear?” campaign.

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Mercedes-Benz goes full throttle on electric vehicles
Mercedes-Benz parent company Daimler AG is moving forward with a structural realignment and acceleration toward electric mobility.

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Farfetch, Zeekit create immersive virtual try-on experiences
Online retailer Farfetch has partnered with tech startup Zeekit to create new “try-on” experiences for its customers for products available on its ecommerce site.

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McLaren, TUMI unveil luggage, travel capsule collection
British automaker McLaren has partnered with luxury international travel and lifestyle brand TUMI to design and develop a new collection of travel products.

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Audi becomes official partner of 1 Hotels
The U.S. importer of German automaker Audi has announced it is the official and exclusive automotive partner of nature-inspired luxury hospitality group 1 Hotels.

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Webinar: Brand Protection in a Post-COVID World
Register for the free webinar on April 7 at 11 a.m. to noon EST (New York time) titled, “Protecting brands from fast-growing counterfeiting, return fraud”

Please click here to register


Labels amplify fashion week exposure with celebrity voices, digital content
The fall/winter 2021 season marked the second time in two years that luxury labels have started the fashion calendar by presenting collections through virtual shows.

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