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Dec. 23, 2024
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  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. What to look for when buying your first luxury watch
  8. Harry Winston emphasizes duality with new watch collection
  9. Luxury slowdown reached Richemont last quarter
  10. All-new 2024 Lexus GX SUV stars in annual holiday campaign
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News briefs

Day’s wrap: Neiman Marcus, Kenzo Parfums, Mercedes-Benz, LVMH and Future of Luxury eConference

August 28, 2020

Neiman’s fall campaign focuses on the 'new normal.' Image credit: Neiman Marcus

 

By Luxury Daily News Service

Luxury Daily’s live news for Aug. 28:

Neiman Marcus puts glam twist on ‘new normal’ for fall campaign
U.S. department store chain Neiman Marcus is celebrating the magic of everyday in its latest fall campaign.

Please click here to read the article

Kenzo Parfums brightens Parisian gardens in Louvre partnership
LVMH’s Kenzo Parfums is partnering with an iconic museum in a show of support for nature and beauty.

Please click here to read the article

Mercedes-Benz swings for COVID relief in U.S. Open sponsorship
German automaker Mercedes-Benz is taking a philanthropic approach to this year’s activation at the U.S. Open.

Please click here to read the article

LVMH taps Okta for secure identity solutions as workforce evolves
French luxury conglomerate LVMH Moët Hennessy has selected software platform Okta, Inc. to seamlessly and securely connect its workforce to critical applications as the group has turned to remote work amid the coronavirus pandemic.

Please click here to read the article

Luxury brands should focus on digital to survive slowdown: Forrester
Luxury brands have been challenged by lockdown-induced store closures and, worse, the post-pandemic “revenge spending” that is happening in China is not taking root in the West.

Please click here to read the article

Registration open: Future of Luxury eConference Sept. 23-24
Register now for Luxury Daily's Future of Luxury eConference Sept. 23-24 as brands and retailers face unprecedented changes in customer behavior. Check out our list of 40-plus speakers from the leading luxury brands and retailers worldwide and nearly 40 sessions in the agenda article.

Click here to register — First 100 registrants receive Luxury Daily's Future of Luxury special report!

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  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. What to look for when buying your first luxury watch
  8. Harry Winston emphasizes duality with new watch collection
  9. Luxury slowdown reached Richemont last quarter
  10. All-new 2024 Lexus GX SUV stars in annual holiday campaign
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