Luxury Daily
The authority in luxury news.
Nov. 16, 2024
  1. Authentic announces Barneys New York Residences in Tulum
  2. Genesis House presents winter light installation
  3. Louis Vuitton goes big with temporary NYC store
  4. Dior goes for gold with flashy J'adore campaign
  5. Alexandre Arnault named CEO of wines, spirits division at LVMH
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Luxury goes local: How luxury brands are winning over audiences by going hyperlocal
  8. Saks Global, Authentic Brands Group band together for joint luxury venture
  9. Luxury’s new direction as markets and consumers evolve
  10. Dior presents contemporary mascot in new marketing
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

News briefs

Day’s wrap: Neiman Marcus, Kenzo Parfums, Mercedes-Benz, LVMH and Future of Luxury eConference

August 28, 2020

Neiman’s fall campaign focuses on the 'new normal.' Image credit: Neiman Marcus

 

By Luxury Daily News Service

Luxury Daily’s live news for Aug. 28:

Neiman Marcus puts glam twist on ‘new normal’ for fall campaign
U.S. department store chain Neiman Marcus is celebrating the magic of everyday in its latest fall campaign.

Please click here to read the article

Kenzo Parfums brightens Parisian gardens in Louvre partnership
LVMH’s Kenzo Parfums is partnering with an iconic museum in a show of support for nature and beauty.

Please click here to read the article

Mercedes-Benz swings for COVID relief in U.S. Open sponsorship
German automaker Mercedes-Benz is taking a philanthropic approach to this year’s activation at the U.S. Open.

Please click here to read the article

LVMH taps Okta for secure identity solutions as workforce evolves
French luxury conglomerate LVMH Moët Hennessy has selected software platform Okta, Inc. to seamlessly and securely connect its workforce to critical applications as the group has turned to remote work amid the coronavirus pandemic.

Please click here to read the article

Luxury brands should focus on digital to survive slowdown: Forrester
Luxury brands have been challenged by lockdown-induced store closures and, worse, the post-pandemic “revenge spending” that is happening in China is not taking root in the West.

Please click here to read the article

Registration open: Future of Luxury eConference Sept. 23-24
Register now for Luxury Daily's Future of Luxury eConference Sept. 23-24 as brands and retailers face unprecedented changes in customer behavior. Check out our list of 40-plus speakers from the leading luxury brands and retailers worldwide and nearly 40 sessions in the agenda article.

Click here to register — First 100 registrants receive Luxury Daily's Future of Luxury special report!

Please click here to read the morning newsletter

 
LATEST HEADLINES
MOST POPULAR
  1. Authentic announces Barneys New York Residences in Tulum
  2. Genesis House presents winter light installation
  3. Louis Vuitton goes big with temporary NYC store
  4. Dior goes for gold with flashy J'adore campaign
  5. Alexandre Arnault named CEO of wines, spirits division at LVMH
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Luxury goes local: How luxury brands are winning over audiences by going hyperlocal
  8. Saks Global, Authentic Brands Group band together for joint luxury venture
  9. Luxury’s new direction as markets and consumers evolve
  10. Dior presents contemporary mascot in new marketing
VIDEOS
More Videos

MORE IN News briefs
Day’s wrap: Sephora, Selfridges, Burberry and Mercedes-Benz
Yoox Net-A-Porter, Tod’s, Audi and Emirates
Day’s wrap: Yoox Net-A-Porter, Tod’s, Audi and Emirates
Day’s wrap: Chrono24, eBay, Fendi and Aston Martin
LVMH, Prada Group, Neiman Marcus and Mercedes-Benz
Day’s wrap: LVMH, Prada Group, Neiman Marcus and Mercedes-Benz



RECENT ARTICLES
Alexandre Arnault named CEO of wines, spirits division at LVMH
Authentic announces Barneys New York Residences in Tulum
Genesis House presents winter light installation

Vestiaire Collective partners with influencers to combat fast fashion
Off the Cuff: A Q&A with Natura Bissé’s Patricia Fisas
Burberry overhauls strategy amid rocky interim results