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Nov. 16, 2024
  1. Authentic announces Barneys New York Residences in Tulum
  2. Alexandre Arnault named CEO of wines, spirits division at LVMH
  3. Louis Vuitton goes big with temporary NYC store
  4. Genesis House presents winter light installation
  5. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Leading with pedigree, Range Rover promotes plug-in SUV
  8. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Luxury Unfiltered: The real reason luxury brands fail
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News briefs

Day’s wrap: Lexus, Aman, LVMH and Alexander McQueen

April 3, 2020

Meditation: Aman's holistic approach to marketing. Image credit: Aman Meditation: Aman's holistic approach to marketing. Image credit: Aman

 

By Luxury Daily News Service

Luxury Daily's live news: 

Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
Japanese automaker Lexus, acknowledging the trauma around COVID-19, is replacing U.S. national advertising and sales event messaging with a new campaign called “The People Business” airing on primetime television.

Please click here to read the article

Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
Swiss hotel chain Aman Resorts International is acknowledging the stress of the times and connecting with customers and prospects by sharing the wisdom of its meditation specialists.

Please click here to read the article

LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
While much attention has been lavished on French luxury conglomerate LVMH’s efforts in France, Europe and China to help with the fight against COVID-19, its brands in the United States have been active in helping their local communities and causes.

Please click here to read the article

Alexander McQueen finds new way to engage fans with McQueenCreators
British fashion label Alexander McQueen has come up with an innovative way to engage its audience weekly with a new social media-driven concept called #McQueenCreators.

Please click here to read the article

Beauty brands adapt to life in lockdown
As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.

Please click here to read the article

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  1. Authentic announces Barneys New York Residences in Tulum
  2. Alexandre Arnault named CEO of wines, spirits division at LVMH
  3. Louis Vuitton goes big with temporary NYC store
  4. Genesis House presents winter light installation
  5. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Leading with pedigree, Range Rover promotes plug-in SUV
  8. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Luxury Unfiltered: The real reason luxury brands fail
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RECENT ARTICLES
Alexandre Arnault named CEO of wines, spirits division at LVMH
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Vestiaire Collective partners with influencers to combat fast fashion
Off the Cuff: A Q&A with Natura Bissé’s Patricia Fisas
Burberry overhauls strategy amid rocky interim results