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Dec. 25, 2024
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News briefs

Day’s wrap: IAB, Tiffany, Euromonitor and 7 ways to reinvent luxury model

April 30, 2020

Tiffany T Time is the jeweler's weekly Instagram Live series with guests injecting a tone of optimism as consumers suffer COVID-19 lockdowns worldwide. Image courtesy of Tiffany & Co. Tiffany T Time is the jeweler's weekly Instagram Live series with guests injecting a tone of optimism as consumers suffer COVID-19 lockdowns worldwide. Image courtesy of Tiffany & Co.

 

By Luxury Daily News Service

Luxury Daily's live news: 

Premium publishers experiencing slight rebound in ad spend projections
Channels with greater flexibility and agility in creating, editing and optimizing creative will experience less of an impact, per a new IAB study of advertising buyers' intentions.

Please click here to read the article

Tiffany introduces “T Time” Instagram Live series for positivity during lockdown
Tiffany & Co. has debuted a new Instagram Live series with an upbeat tone as the U.S. jeweler seeks to keep ties warm with its audience under COVID-19 lockdowns worldwide.

Please click here to read the article

Podcast: Euromonitor's Fflur Roberts on long-term lull seen in global luxury over COVID-19
Many consumers, particularly the aspirational, may not be able to justify buying personal luxury goods such as leather goods, fashion, watches and jewelry as some see no reason to use them in the foreseeable future.

Please click here to read the article

7 rules for reinventing your luxury business model post-pandemic
Even though we now live in a digital world, most luxury goods and services brands operate like Industrial Age pipelines with rigid linear processes and high fixed costs.

Please click here to read the article

How to win back loyalty of rattled employees?
Retailers, manufacturers and brands across luxury sectors have had to lay off or furlough employees in response to the loss of income from the COVID-19 healthcare crisis and resultant government-imposed lockdowns.

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  1. Audi propels Santa into the future with electric sleigh
  2. Tiffany & Co. acquires historic Titanic timepiece at auction
  3. Rolex partners with Melbourne’s National Gallery of Victoria
  4. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  5. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  6. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  7. Versace recruits American actor Channing Tatum for Eros campaign
  8. Baccarat pulls incoming CEO from Printemps
  9. Boucheron debuts first Las Vegas boutique
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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