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Day’s wrap: Fendi, Secoo, Moët & Chandon, BMW Group and Beverly Hills

December 7, 2021

The Fendi winter capsule has inspired a styling challenge on Drest. Image credit: Fendi

 

Luxury Daily’s live news for Dec. 7:

Fendi digitizes winter capsule with Drest mobile app
Italy’s Fendi is touting its winter capsule collection through a special collaboration with fashion styling game Drest.

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What Secoo’s decline says about China’s luxury market today
With China remaining a bright spot for luxury brands over the past 18 months and luxury ecommerce booming as brands went all-in and convenience-minded consumers increased online spending, Secoo theoretically should have been well-positioned to benefit.

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Moët & Chandon launches local agroecology program
LVMH-owned Champagne brand Moët & Chandon is continuing its support of biodiversity with a new initiative in its home region.

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BMW Group reaches electric milestone
Germany’s BMW Group has delivered its one-millionth electrified vehicle as it makes progress on its electromobility push.

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Beverly Hills expands content collaborations in social push
The city of Beverly Hills, CA is enlisting a group of creators to develop content featuring the destination in an appeal to younger travelers.

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