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News briefs

Day’s wrap: Fendi, Alaïa, Le Bon Marché, Johnnie Walker and Rebag

September 1, 2022

Fendi Ambassadorship With its latest appointment, the brand puts a celebrity face to a name for athleisure wear, as part of the strikingly authentic ambassadorship. Image credit: Fendi

 

Luxury Daily’s live news for Sep. 1:

Fendi names soccer star Karim Benzema as sneaker ambassador

French professional footballer Karim Benzema is Italian fashion house Fendi’s newest ambassador.


Alaïa pairs luxury and leisure with new Superga sneaker

Couture house Alaïa has partnered with classic Italian tennis shoe brand Superga on the release of a limited-edition sneaker line.


Le Bon Marché Rive Gauche celebrates 170th anniversary

Le Bon Marché Rive Gauche is commemorating a milestone with an artful experience.


Johnnie Walker drops limited Blue Label units, exclusive NFT content

Scottish whiskey distiller Johnnie Walker is serving up digital drinks, tapping a world-famous grain whisky distillery for its latest release.


Rebag reaches for off-price audiences with resale store opening

Luxury resale platform Rebag is expanding its retail footprint by introducing a new, strategically placed bricks-and-mortar store.


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