Luxury Daily's live news:
US advertiser lobby ANA drafts new media buyer’s guide for picking data providers
Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys.
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Women, boomers feel less safe in store dressing rooms, testing beauty products and working with sales staff: study
As retail stores reopen in the United States exiting COVID-19 lockdowns, shoppers claim they are ready to buy apparel but do not feel safe trying the garments on over health concerns.
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German online retailer Mytheresa raises $378K for Red Cross COVID-19 efforts
The Munich-based company collected the COVID-19 relief funds by donating 10 percent from the proceeds of each item, be it apparel or accessories, sold on its site to European customers.
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Beauty marketer Leonard A. Lauder to spill it all in upcoming autobiography
In The Company I Keep: My Life in Beauty, Mr. Lauder outlines the role he played in transforming the mom-and-pop business that his mother founded in 1946 in the family kitchen into a company with multiple brands including Estée Lauder, La Mer, Bobbie Brown, Clinique and Origins, among others.
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How brands and retailers should handle returns after the pandemic
Shopping behavior has transformed because of the coronavirus pandemic, making ecommerce the go-to way to shop for apparel, accessories and just about any other non-essential item.
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Webinar on May 13: China Luxury Rebound: Lessons for Other Markets
China is key to luxury's return to growth after the COVID-19 lockdowns evaporated sales worldwide. What lessons can luxury marketers learn from China's response to the pandemic? Is there a new playbook for luxury and what are its rules? To find out, please register for Luxury Daily's free webinar with Agility Research & Strategy on Wednesday, May 13 at 11 a.m. to noon ET (New York time).
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