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David Yurman taunts entry-level consumers with sugary sweet ring collection

September 4, 2015

Instagram post from David Yurman's #BubblegumPinky campaign Instagram post from David Yurman's #BubblegumPinky campaign

 

By Staff reports

U.S. jeweler David Yurman is playing up the saccharine qualities of its limited-edition Bubblegum Pinky Rings with help from a bevy of social influencers.

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  1. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  2. Carousel activations boost holiday campaign at Louis Vuitton
  3. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  4. Baccarat pulls incoming CEO from Printemps
  5. Luxury brands losing ground with younger audiences: Bain
  6. Stuart Weitzman appoints first men’s global brand ambassador
  7. Bentley renovates countryside estate in Cheshire
  8. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  9. Ferrari, Chivas Regal forge multiyear partnership
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Carousel activations boost holiday campaign at Louis Vuitton
Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion’s future
Ferrari, Chivas Regal forge multiyear partnership