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David Yurman taunts entry-level consumers with sugary sweet ring collection

September 4, 2015

Instagram post from David Yurman's #BubblegumPinky campaign Instagram post from David Yurman's #BubblegumPinky campaign

 

By Staff reports

U.S. jeweler David Yurman is playing up the saccharine qualities of its limited-edition Bubblegum Pinky Rings with help from a bevy of social influencers.

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  1. Burberry inks multiyear partnership with V&A Museum
  2. Banyan Tree to expand global wellness offerings
  3. Luxury Unfiltered: Brands must adapt or perish in the Gen Z era
  4. Natural Diamond Council launches digital education hub
  5. Aston Martin employs newly-earned Royal Warrant
  6. Gucci reimagines classic accessory with ‘Art of Silk’ campaign
  7. Rue La La makes private sale shopping accessible on Android devices
  8. Mercedes-Benz designates first North America CEO
  9. Art Basel reports ‘strong sales’ at Hong Kong fair
  10. Dior spotlights connections to feminine artistry in feature-length film
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