Luxury Daily
The authority in luxury news.
Nov. 16, 2024
  1. Authentic announces Barneys New York Residences in Tulum
  2. Genesis House presents winter light installation
  3. Louis Vuitton goes big with temporary NYC store
  4. Alexandre Arnault named CEO of wines, spirits division at LVMH
  5. Dior goes for gold with flashy J'adore campaign
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  8. Chanel inspires natural beauty with ‘effortless’ campaign
  9. DTC brands playing pivotal role in bricks-and-mortar revival
  10. Bergdorf Goodman launches flashy holiday window series
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

David Yurman slots new ambassador into latest marketing effort

September 5, 2023

The label is putting a Gen Z digital celebrity at the heart of its latest advertising effort. Image courtesy of David Yurman The label is placing 25-year-old American social media star Sofia Richie Grainge at the center of a new campaign. Image courtesy of David Yurman

 

By Luxury Daily News Service

U.S. jeweler David Yurman has recruited a rising name, casting American social media star Sofia Richie Grainge in its latest advertising release.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Authentic announces Barneys New York Residences in Tulum
  2. Genesis House presents winter light installation
  3. Louis Vuitton goes big with temporary NYC store
  4. Alexandre Arnault named CEO of wines, spirits division at LVMH
  5. Dior goes for gold with flashy J'adore campaign
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  8. Chanel inspires natural beauty with ‘effortless’ campaign
  9. DTC brands playing pivotal role in bricks-and-mortar revival
  10. Bergdorf Goodman launches flashy holiday window series
VIDEOS
More Videos

MORE IN Commerce
Alexandre Arnault named CEO of wines, spirits division at LVMH
Authentic announces Barneys New York Residences in Tulum
Louis Vuitton goes big with temporary NYC store
Capri Holdings, Tapestry abandon plan to merge
In Geneva, Christie’s records new high with Aga Khan emerald
Rolls-Royce brings new showroom to Abu Dhabi



RECENT ARTICLES
Alexandre Arnault named CEO of wines, spirits division at LVMH
Authentic announces Barneys New York Residences in Tulum
Genesis House presents winter light installation

Vestiaire Collective partners with influencers to combat fast fashion
Off the Cuff: A Q&A with Natura Bissé’s Patricia Fisas
Burberry overhauls strategy amid rocky interim results