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David Yurman seeks emotional buy through social video for new Starburst collection

April 24, 2013

 

By Erin Shea

Fine jewelry maker David Yurman is playing with consumers' emotions through a social video that tells the story of the designer's inspiration for the new Starburst collection.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Baccarat pulls incoming CEO from Printemps
  9. The Ritz Carlton, Missoni launch beach club in Bali
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