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Commerce

David Yurman polishes social platform with f-commerce

May 10, 2012

 

By Rachel Lamb

Jeweler David Yurman is bolstering its social media presence through fresh campaign images with model and new brand ambassador Giselle Bündchen that allow consumers to shop for the new fall collection on Facebook.

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  1. Capri Holdings, Tapestry abandon plan to merge
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  4. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  5. In Geneva, Christie’s records new high with Aga Khan emerald
  6. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  7. Viceroy Hotels debuts narrative-driven brand identity
  8. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  9. Luxury Unfiltered: The self-inflicted luxury crisis
  10. Artist Esther Mahlangu to debut new work at SCOPE Art Show’s 2024 Miami edition
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