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News briefs

David Yurman, Barneys and the Super Bowl – Luxury Daily

February 8, 2011

 

By Staff reports

davidyurman185Today in luxury marketing:

David Yurman asks bloggers to show them love

The fine jewelry brand, synonymous for its wildly popular mixed metal and semiprecious stone rings and necklaces, is the latest to tap fashion editors, bloggers and tastemakers for social media initiative “Love, Yurman,” according to WWD.

Click here to read the entire story on WWD

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  1. IWC social snow globe stirs up winter memories
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  4. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  5. Krug ID app creates mobile reference network for Champagne lovers
  6. Dior weaves codes and trends together in digital nail polish promotion
  7. Just how disruptive is Airbnb for luxury hotels?
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  9. The most prolific duty-free shoppers have a penchant for luxury goods
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