Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Neiman Marcus exec says data recreates the in-store relationship online

April 25, 2014

Consumer entry for Neiman Marcus' InCircle contest Consumer entry for Neiman Marcus' InCircle contest

 

LOST PINES, TX - It has become easier to collect data on consumers since individuals leave a trail wherever they go, but figuring out how to analyze and use the information can be daunting, according to a panel April 24 at the iProspect Client Summit.

To read the entire article, please subscribe or