Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
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","iv":"4cbafb570da5362a743f1bf5f634bd41","s":"d603f3cea6a98647"}
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