Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
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","iv":"f4f0d700245fae79bedc9096fe1aab88","s":"09b18e0d042b59b3"}
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