Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
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","iv":"c7a532ebf850d3afe214c2441bb17da9","s":"9dc51badac188f73"}
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