Research
January 12, 2015
Forbes Data-Drive report
By Nancy Buckley
Collecting data for marketing purposes is becoming the way of the future, but 21 percent of brands surveyed do not collect any analytics, according to a new report from Forbes Insights.
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","iv":"75c51901741902708792d7a83ed54029","s":"8cc10cc8ce48bea8"}
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