Research
January 12, 2015
Forbes Data-Drive report
By Nancy Buckley
Collecting data for marketing purposes is becoming the way of the future, but 21 percent of brands surveyed do not collect any analytics, according to a new report from Forbes Insights.
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","iv":"45d759149dec24640535e1d676d86d16","s":"a7feaedec6416b4b"}
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