Marketing
March 10, 2020
Many would argue that French fashion and leather goods giant Hermès is structured and positioned for long-term survival and growth. Seen here, the new Rouge Hermès line of lipsticks, which is set to become another best-seller. Image credit: Hermès
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","iv":"d3d54304835b08e7a87f25ea00c471ab","s":"54f6ab5caac6f13f"}
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