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Mobile

Customization, monetization key to mobile ROI increase: expert

July 18, 2011

 

mobile-marketing-185Brands need to focus their mobile efforts on registration, customization and commerce options if they want to see return on investments, according to one expert.

When designing a mobile application, companies should make sure they have some form of registration that can then help them customize information and content to consumers. Secondly, brands need to create a platform for commerce, whether it is through direct mobile commerce or advertising.

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