Brands need to focus their mobile efforts on registration, customization and commerce options if they want to see return on investments, according to one expert.
When designing a mobile application, companies should make sure they have some form of registration that can then help them customize information and content to consumers. Secondly, brands need to create a platform for commerce, whether it is through direct mobile commerce or advertising.
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","iv":"cd8f933984be1c04eb4c09a782a3c04e","s":"34358c0514b8853a"}