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Customers should lead brand social strategy: ad:tech exec

November 8, 2012

 

By Tricia Carr

NEW YORK - A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.

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  1. In Geneva, Christie’s records new high with Aga Khan emerald
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  5. Meta drops price on paid subscription tier in EU
  6. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
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