NEW YORK - A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.
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","iv":"87aad30602f4dc13b8f897db0e15e4b4","s":"40b9a503465a0159"}