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Marketing

Customer is most valuable resource for improving customer experience: Tiffany exec

June 22, 2018

Tiffany & Co. has always put customer voice first when making strategy decisions. Image credit: Tiffany & Co.

 

By Danny Parisi

NEW YORK – As luxury brands look to improve their customer experience, it can be easy to get caught up in complicated data models and forget that the most important resource for determining what customers want is the customers themselves.

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  1. Versace recruits American actor Channing Tatum for Eros campaign
  2. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. IWC social snow globe stirs up winter memories
  5. Dior goes for gold with flashy J'adore campaign
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Neiman Marcus honors Brunello Cucinelli as part of new awards launch
  8. Mohari Hospitality acquires majority-stake in Tao Group
  9. Day's wrap: Tao Group, Henley & Partners, Dolce & Gabbana and Accor
  10. Preloved items from Hermès hold highest resale value: The RealReal
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