Marketing
June 20, 2018
Marketers need to remodel their customer service. Image credit: Moncler
By Sarah Jones
NEW YORK – As marketers look to overhaul their customer experience, many are just skimming the surface with superficial makeovers, according to a Forrester analyst.
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UXVM2lf9tG8bz0bzE4UxqF6mtMv7pRKXRCjMbS07AKz\/ReNCpmrLEqSijOisojPuiTweyWcEqM9v6kJejCIGG12tK2fYjKIoznTbRDAVmBukXS16WQUZoacELIFyKK3pJCWuHOuaa\/TWe6VfQFwK2eWNQJtQrA3lfyy\/KosD88xOumcd+xx3v1VqujnNVOJx\/7eN7MHV3itg2d0QskQEz0pYIyuH3p9FM0KysmJKm9a8pnE8XI\/NMoCy3VdxjRB9\/0RdPDE9NGAypxBuAMmVDyZfD0gT6pdh5jQle4r\/fq0IjfFAHK58bTblM6jwiwqXtcTHgCV3Q6Dpyekjt1LU0\/SNf4Sz0B505Cy\/coFf24mdwKpa1ONeUQdW513BkpZMOI2T3jio1lderAIzaAGQhAtFUiID5Sk0KSkFAVRzmG95TpsXJWL8uqADnl9QTKS8KZyJ6oINXL6NMyaeP4hK3KOCgVRrTD5Jp6SdvqCgkRxA4jhIjM8RP1LEhiaQGKpzGiwppCnoHxWoDUkFv2ZHufxDf6pmQ86w75m9kFniCSMFzBG6Mbt1IEDiI4NlPljug7j0RQ1kdzVKyWEFaVoKj17OLY0jalltDo7CSqA4Bboq\/dS6+g\/0Hm\/3KHEr2CyjOaYQ5gTQQM5ZiL22mHKdqLWZY7sSHMnkr3+yBDDdn8JaScwayjS1\/sConsoueSTDLkXNI4NIkl+GUtz0RAXtai3JbkMQd9UreSKQFRD\/VoCoVEm1Wfh7qN8TQ4XPhKk2AFZJrnK9NoHZCgUcPvGfYEUlQqhA6bAMkmbEfFLMqD4AyQdpQfBDSRitH+wcd+Uuzy1Hl9Kdqd74V9SDiYssl9a+yLW7NRki7GkQbgvfMbs1OIucGXn\/pRPybei986Q2lPQM2uqZlUbXxCeOVWAJmDQoWBKtOoEHT1cePFi+G7JtYJDVgPLTnGpkwl63UieJKeU7VYA9xE5sQsBQw5vbKfYfztK+vcEyeoh9xrkkbQkxGkSNF72gIMYCQhKrrdHfrhKlZYZYWcqBLZfub6pjucnhfScLD2lCXZk1xmG8dRA68Z9QwDxvgRiVFPSE8Z\/RgmplUNOj5Y3VQ5SemJWhooIeIkGWbwdxmraD3DJFZaRuMdjA3K81aBSGQiweJynWrKYSTrNuDCm5XLt4xWK3q1enpFGv8hZbz8K4gVBgNAr7Y1bvScrMKVBrv9iIYD6SyfAx7leWG3ftFKFdUwrdXN5Vrftk5HbcsGzSw+e+I6nB8+WuqwOXUO2WiRflocT3zE7mqSBQXZ4bAk08VEefh2fs7KH6h5cjwQFXJsLkyJkSBx4mi79A5lkWAffvyUkI5MdW+qS7+QZ7fLn5ReHlYXWH2yfYNsjeF5AT6zdHud8dTxMGyQdLPitXQY0HcM0Qgk7gJAkTJDvdG1Bsolmf98aFIeRrERXLV66JlBeLY2A5fIgDLAU+3C+eLSBsSnQqDGJHSck52JA\/0PI8Kbz\/\/s8Npw8ZBzsz3E6rhiQBJdDHYm+eccEkwMz57qt4YOTjbJxFvBNKb97iBv3MvsE\/FogiR0m8yqGMkRCOa2bILjPpAq0i+UW40oKBdyK\/HDfhUPKn\/w\/lG5TjcVQ+ND3KhMgNIn7MIyhlDAd3SfMdj7v8UqQ8OQnJl11bew4up+CvSr2+2EBtm+tiDtPnnjLdrEGdSkXo6XsjS3QJBoTQ\/VXrshXh5cWQB5n1IP9qyoQ8cd\/nN5YjNXEr\/mpfp4a52opIlfl5GJQxqO2r0tFWo7iQ\/Yy6FA4l9pHJaV3MJYiIRq4JmmUXr2ZsHBV2wOKdqhZGhSfrBIruId9d0c+E3jnwelvYPlp2pJzEYBqWUw5PfksxpHWIERRZapSQXYPIk\/e+ZGcsWpx7BRaTXaJM0m9c75YIMS4X5WlBTDs1WG4hjreKuNBLapMb7jGnWYjO5Lb9O8eyR88AElh6tR7OwKPcFUIbBDI4Uh1OW+7MWfmUeyP2eFqpE\/6m4RALwjek8Z8XtmaGdzKUlVBj6Ro46z+Ktm3RCTRd5BsTlJZ7fNucE80D9hbjweBfR9aaEArE0bOmzp53CVy5MSuQdZFvttpArgX8M7V9LqL5YB6haUJO6qndq5bM5m1+i\/3VnaYprWhnsqNEdm9vL35GeCzkWG1CLD9aOrX\/DWDWkdpBKGlnChzzkexXkaJCoiFCYX0JM5LesD2J4FdkBZ0eGHsSBHuHBP8fmWwGTQadchE4tfpdMDjKk3uTupTgsZGZV4Hu6gKi0m1yiKLhXGhci3gDhlhSD5xwDDxnptdr0DEtm8nKYnyrNc62Y7xKKR\/e3qjQ+3PRJOPWpel9MwtevmnQjerqXreWESvzGW7P4tqR68+DP7IOnbMzpzGcXXwHpScOdNWWZr4jvZFKIUqAxoE8nLdEhkpHOK8Vew3gCs7Yum+nDkXPBCbiou9iipNaqiC+UrZm4D47M8LVFCtU\/2ekvA85vvTFN5Aa4uG84jPeDkWfm+C1pNshE4qhSvkHSwMEnrJQls4eOVVkSM0G+lMOZYH7tf+m1CQC6H+DSxTu\/jjxj7IeAhYUDLgRu1VTwD\/xPRYZfO0v4UmVYZPG5O0KwVhfpJIzzBGkmZdb7yYlzbCm6gwqk5iZH6hnQOLbOrMyGa6lv7CuI6tyHe1ZtCMx8VwI2gNINAt4B8zUhonrxYc4xUyFjJFZI1PANig5Bv4nLKqLygOYLxLatyUn96+umcSe8cjY+xk1l4gDLmuR4TPivMFhe938QKnelkbh6z3bx6eFQ1x5AaYBrnI\/MBVGgIjRNQV1WYTvJ9ivXXXEAjJpIZimsVgM5uPtgcETyHUTBwnmk2\/fGp0lRfT7PG2x3mMaIcgew\/O6x4PSVj8CK4D53cMaFeUwyMt3QGYS38XWD2bO4AYmd792V2sBIBDjLvNSjeY7KTB3hjzqzEGN6N\/YqYrkUxvHOQfq3AmBZZRK7SjFL0uClACJsvkYZmKkTa+3MELEbzMISBzRHUQJ914T5L33sT+Wpz4LkiFBJMPZZNOlWgDLRLXckmJE8gRGWvM+5fTKIge1shDrHS2AWFwvD+keOwdIkTwTPo\/JAgXYohNhKZUFhVGLhNxYqbpY54a\/XPnyvM9BJWo3YGIo2tFzMLnnC7kjVocdYIXhqfuM8N7UDEQo8ipg6IQjYJUdLiyqk7mNRDQcl8jHB61agR4qaV0nDMAaCv42KU4vOGbSrb6FUVAXNLSTXKvDJaYpGqCvrVMP3jpK2VdpbmqXT5A2Z\/S8xE\/A5ltvuaYDwM\/xO\/vvhMHK5\/jSW5NhCdfy6\/L+2XatmJO9oZuiCMvdnd8bsYWCNIvRO2Efmj+CkRoPrvAJDULxKI84Ev9P3zkQ4c3gZnAsW1cuMT0kuY+n+6ZqK8LRj5EOJ9YVoUtNJ+QrzSV9Ed67RAbsgHduKI7+3FK5CpIrg8NvVlXhXRyhmsKJD9+pd9hwfRvtgW4pgGZejXyMhg\/OOFZ0wTD5Y\/rmwrnC8M65hAwcB+tDyfHxUe5I6H\/laSJr7yimb34lfo6urucnOR063+vUDotavPxU0+ubYSiVIfY83A59jK1Dmy1LBRIQI0sNnabkf1gY1UBk3zJ1C3puAvnl4V94L6p9kXuaOxG3J9+6sHReVUpjp5wm+v+82EGFLVA\/geRPpXOkj1x\/Yc9HQS1paxw2rX1cgFEU4AeFq7Ve\/gUCq0Pyg+YnkVBJc3lkDDMhkw2MTVGtw8ZC7CzM7iVkiYcP4pO\/SisiAKFgh6FJemaWdfEjPAvNUQdbONyRbEhkSt34Qve66qpWuSIkF1ysDFsA==","iv":"05c357785b356a8fb438e766bb82490f","s":"dec5ce42c3f536d5"}
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