Marketing
June 20, 2018
Marketers need to remodel their customer service. Image credit: Moncler
By Sarah Jones
NEW YORK – As marketers look to overhaul their customer experience, many are just skimming the surface with superficial makeovers, according to a Forrester analyst.
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","iv":"013aaf5b001d8ba91eba4f8391963c47","s":"542b14f7b925496a"}
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