Marketing
June 20, 2018
Marketers need to remodel their customer service. Image credit: Moncler
By Sarah Jones
NEW YORK – As marketers look to overhaul their customer experience, many are just skimming the surface with superficial makeovers, according to a Forrester analyst.
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","iv":"f5538454064a47fa0e4675bf64ff97cf","s":"d556d961e880998d"}
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