Marketing
June 20, 2018
Marketers need to remodel their customer service. Image credit: Moncler
By Sarah Jones
NEW YORK – As marketers look to overhaul their customer experience, many are just skimming the surface with superficial makeovers, according to a Forrester analyst.
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","iv":"7ae6c48e3197ab85bb4d32777279512b","s":"49d00d8989abbb63"}
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