Marketing
June 20, 2018
Marketers need to remodel their customer service. Image credit: Moncler
By Sarah Jones
NEW YORK – As marketers look to overhaul their customer experience, many are just skimming the surface with superficial makeovers, according to a Forrester analyst.
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","iv":"02e199e2747667157c21a6bf7021ae04","s":"4d85322286c5e70a"}
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