Travel and hospitality
September 30, 2019
The Pierre is one of New York's most iconic hotels. Image credit: The Pierre
By Sarah Ramirez
NEW YORK – A client’s experience can be defined within the first 30 seconds of interaction with a brand, making first impressions pivotal.
{"ct":"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","iv":"b550a919200025460c5ec21ad887ee34","s":"18b82a64ffca1190"}
Share your thoughts. Click here