Retail
May 30, 2018
Automotive is one of the top categories where consumers want guided selling. Image credit: BMW
By Sarah Jones
While ecommerce has streamlined some aspects of the purchase process, the overwhelming number of product choices available online is making consumers’ buying decisions more complicated.
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