Retail
May 30, 2018
Automotive is one of the top categories where consumers want guided selling. Image credit: BMW
By Sarah Jones
While ecommerce has streamlined some aspects of the purchase process, the overwhelming number of product choices available online is making consumers’ buying decisions more complicated.
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