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Nov. 23, 2024
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Retail

Digital-meets-human approach aids customer-centric ecommerce: report

May 30, 2018

Automotive is one of the top categories where consumers want guided selling. Image credit: BMW

 

By Sarah Jones

While ecommerce has streamlined some aspects of the purchase process, the overwhelming number of product choices available online is making consumers’ buying decisions more complicated.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Leading with pedigree, Range Rover promotes plug-in SUV
  5. Audemars Piguet unveils collaboration with artist Kaws
  6. Ambassador-led storytelling carries holiday campaign from Boucheron
  7. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  8. Women now represent 13pc of global billionaire class: Altrata
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Pomellato reveals exclusive residency at Bergdorf Goodman
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