Retail
May 30, 2018
Automotive is one of the top categories where consumers want guided selling. Image credit: BMW
By Sarah Jones
While ecommerce has streamlined some aspects of the purchase process, the overwhelming number of product choices available online is making consumers’ buying decisions more complicated.
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F2tHNc6om7ga7GPxHq6NTAMTRl66FiQ5BxFA\/OM3wwZ04Y6C4uCfjeLpoHzVHvFSyZqLukLMzDMbRzY6ho1UYkc1jCs4cOcCbMX7MYXFFpRT7sOXFW7nqVZDGny9C2akufIXgKqFcm72CI1MSvOMmAPh9DDm0HTaKIpBuNft+77iETuqudIL2fbplVBx+yfo6AJOZ6W2PEpDQwuwFyaO665zfhzkDiMbd2lQxDv1G5y4g1RnTCCopJifrPMiNoFAfVms1kYWSGrb+mUO9Mc3i\/l\/XLesouV5niNC+\/jq0qGCGeqthRw6MbpEvTyVKtbHUBR+I1ib5A2djksv\/UjINHxmZGvYWaGAVY1Waaf19EqaTS5U3MYtVNzkmqixreA39ZJMRBnFajwLsgg5364MA0G4nLxTJ0MLAnzPgKbEYJS3ZYyQGpQ3eHuEsWb\/edN3FSTwf3cfgvp6NStITM5BJEJ\/u8aelXXrftsstLIYE+GmTNW3hYYihNZ8+fmWLehmlNwf\/A91hJJ86+agAWhpch8lIjeKlqctgVK+DGsxGVXTqGCC6OzK62XfnAONZs0aaSbm6TIAw5w\/P3RzrAN2i+54zPkx5bfHwhxheEEV0y24B6B9Hm7Q096SSop67AHfreHPTilTjCN8EHCMCr8TMZaTgqofG7n1JET5FOWppmTzHNmES44ASV676xTvZ9bIxSW\/M6MUiG8aqI88ax6MhtbFEsTEOUb\/E37xOEQkQlh6J\/OiWE7zxy6LAX4QClc47n47dPx913phUYMxs95sx8VYU08z77vi4KkI7Qh4JIJexU4Y1xij8yP3+SQaSHBc2Ztb4kBKVT6c0Ro9Y\/5HF0O8Y41HzQp7owyJJAIXRdO1gFU2k7pwvAOhUHFAmc54U7lCfPOIj8oc8o9NVspbXBIN1GPFkzvLF1LzWyurRzXBdwttOCdzSnIrSe\/TF\/u+tknGBUrYksqcJWTQGMC6WrQIT1nUCgm\/1LtOOVTeejrGvzazhpHWdH3Rlf7UIpSb3k2w\/gg9umR\/VI2FtRBnXCX5Z\/0NZ0TLhvOa7qIw7N9fm7Sm9fN2WtSRDMpOxMOVuGVN01nTTdNgBEOlwJIK5SHBrw8fAjUmRL5BeDzafwmH6hIDmN9WF1jZfWh\/gWAVjQJlu00qf3Yb9g7YP3noZPhXHhMzHSUxE3UcKl34gAQbNUl+HI9ycn3Uo1cHi1Q+jwtQIzmjWI6U5R9i6nZnDRfPhOmuFlPCy4Jqc8sloX62VnAS+Vyq0Wd8vi9RiOfyfjxbDT\/kHNDmKEi2uVDhFH8vsDBpoVtSm7RG0jOvKp+m4U1e+l0\/oGBoZ0+OjB93S8DG5fDnkpw1xFgIcrVVhz5HSHZSYqoDHWVndrxDyU7Kn\/mNQrlpw8f8XNeDbYCRaiZ1m4BDJCWNjI1gMF4ez8IVcU0cr\/xOSMIxxxtgNzBSa8Z9ptitKmQtrG7QDViWJcvgjWr+oB46\/8eMkuf8m0POIeK1mU2eMD\/u4opqZbc2kTuOE5KrU9wUmljLhGyo3cjM\/OMRCkBeH\/3m7lEUivSb45W0+VUgxuALI9tWenYqQm7ka5squ7Pk8uZVv4RM5dKbgTGGkUOquuWfXiOw7KnskkD6BEL8FCort6RBUNBBUyRU3gkaX1Oui4bcIgNtZUxs2c\/D4j53P6RaePvVkVwg4vIPXGnWb5bKGFIjTKYZxKpo6A5X92nn3NAIZtXdpdWuPguOiGQFTI4xmyFKbETFGptGQ3pNW7ElRR5kZ3EBaOxG+lPJajmFIc94E6wOYc52Z5EoY9L\/BVJ\/LmKsJc1ZCspqpOReYT45kbZLfrZjgrC76y2YUSuUArasv4IjHJXfUazGCZW8bpepnqL+sWRKK7Ayzs\/wWa2xkhszDMPmB99azW7MF5QuUKeUPV4xGjf9Oo0umg6SK4Ia8JB0d4xq0EdXDqiVHGICqYQaNN+g2IEY\/DLyNcc5J2cqzD6OVPz9oHb9mz+kNJLykQ6OmJ\/kRhyL7qqxj1ctiM+6A0dqtPcQKwMFHZ9SVVrekpV+uIWZTIcYFNH1vQ6pxIkwTh82UhprYBTA7ui8JaPSrKXNyRmQFbRTJAzTQ\/z9A27nnTKzG04S4MjsY7padkMlvYomCvch\/aRf4wJIQoT1aBXxWp23\/TuyCazI+ptt9q06Rku0NdcZLPoIl3wbUyhaKOx4YuTta3T+K1blHsKzIj6\/XPKWn0c7pQBx15+eHMBky5z6pNoC5ucMwmy8FzoxMEJxpCmDwSQU8teYJJIiL95tl2Pfzhn9oXf62dxjzTFrLkUKAK\/t2zW288VgTsj\/X2\/A\/bz22nxg7kJhjMNa\/n6EceE9fLe5jQ6\/2VkA9GZpBndYCWGHyoFyD1aUtEO81Ur2XBXl1PkoXGv3n52Mvu9pxs3E4wAXT5\/LrclXbAljvPQkZkLZGUJ9fGeUsm\/zpXdQGVB9USJ5UOLl+XGgKnF7eBjSNfgVRTZL9w636QVrxWUZL+6MBVDEr0FY+j97QhngVWGOplWIB4kVCSoKpc2OtsCBGUM4ENgv59LnnpJkkFZ4p49f0Bp6G9ZL4wIsCeME9+TYQOklL9gfxkg29Z7q8+9kEzk+VpauYhQYOzgIm2BDDw296\/dC+Nm6iXYpQ4iOrXcQ\/YEdC6+hi044fxDWbSkFhCwNW1Uf03mSxUZTUUsbk7fxtJaoSaTLgsnxmtT0WX4Pe3qmeLVZA8kMlC8SNq90+Cn1lNO\/LA94SqMkIApT0GHFumoaBJkXfLNcfUdL8opGE9FTIoncn8Tv++KT3LaS56MWDHzmudP7NRq4o6msou6BCrDIkIOr1ldFNjCD+MVY6WiXJAnLHbuVB9OyMCjsuDP0WRtDtcUiLCElBkt2BrZxGA58CxfjPrMApTfNwFrjiwWy6nIFmF6PAMfrs8ommtHZtfdvxIiVqJE7j5ag+KXsUCJN8RBj\/ouT0o2Uf8x1XCJfS4Q8B40T9ERPop3GTkdiMftf92KVgnnZUAtVQm688ig\/dBaZMh5lx74nsSABr5Nq2avY4M4AX4TO6NnGD19u6zDM2wY6vURH9j6xjGUg9YDjfznUL44QsINgC5i8lAidnz48vD5yaV3lOJHr6dPXB7Xh7LeWNim8jZzrfrTTWrApD8vZ2oWSNC06j3pA6ihL08oyr074e6PuUJV5Q739Xtn90LQNTtZBhfShPc4Nd6vtygd4sf+iY7VsbLUmNXYJS\/xdm1\/qhxTwqHkQrQ14uBDZ7ct1vBFxZgIxH1L48QBynr2unfAjjgAS1deQwnh2iVcTxw6U7pTbMjoBOuXibFzPof4+VF07NqvCq\/tjz5y+LE84g3EcC9Ztci39uBpEZzXIky6YKLNo7VkZuyKfbUWR\/oB\/jmhVh1wT+6SwrKrWChQW0va8jVIfRrsOglGwX9zKR6DqADOmhdqzU9QDiC0njHAjgHo1ZNzfDElx8jZl\/FJK9tAsPHeH38wTtzLbrParEzCgDOFmX+ecQQDWkUH106mEi5FUJNteCzxXYtoSmy\/vLnqod9o\/vI\/Vl2AWZ+gzIOaskAs\/EuMcQmo77bwpKMqpf0wxQx6WQxZA3JgI\/3gEvqstqAgNHzPZve7aRwdl6CO\/2\/NUgmzyOcBZptITyttN3PFIaEx3lhJHI\/eHK0RVXx0+ofkl9hmfQLFguKFLt\/PA7WrRdAF7DeWhb70DHOgnjpPQrQaUBfCPdM4ZgPxHcawaU8yT3RvlFijXVE+HtwtkOi4tu\/W6K0wI+rWDI8prFB+xpPXDBThI24fYVTxceAc9Wnz3CBJnEy9MhJ4HOEbx7PSpGHyPgij1JfC73zud79\/Y6Q0kqnY7Vu5PU2czPPXd\/E\/ijCkzl3xjOajN5vlkS20++HnD\/jlMxpBhlA8NpnCtVia1oS8vR50fGO5tk4IZ1yUD0CLHwOpLLdzGVVeOku3oJHXuCOaM66WkqEE9b+nvi0uNxghF0AN1Fu8h3pD41t3yfVVXsltRjMra1C9b17WwjWw5pa6+3C++\/5zMV0mylZlR\/+WMgGNemt9XXRCZqXqrZnCsSaCVBzl2NF3TmPbJ0Jhy+NC1JfxIKQfmzYOS8xqENeut7gk+WtmBbaJFTw9kdqgBxsTS2RBZGh7m62PA\/KBK9whz2LeCylz0Oq5N1RNI+JZ9kc5\/L104agMF9FOJV+Izv508I5IzElv0zWa0YKdenTxUenO9laO5JIN2anm4DarWfg\/UgNvGbtKFziwHKfLhQZvwBmG4SVKFIY5dLag23k94pTpDJj8JRqRmGpvDFRTmBggLKeYDcu0N0fT0csNSDSVXwnJb8PM7ITZrunzRorE7n94m5FvGa9cfK8fMSAbWcsjVOhma5tU98VCHDXY9FPl6+L\/uy5Qjk5i+Sy\/nXiV9VxLUtay9BHC7atA7Q3JOxdf2XDYEdDfnUs5yatDEDzgIoO0+5e100poO0jt+OyVsj9MF\/6Gp4UkomayKEUyCjOTuXwwjMfQE64l\/mnIllBXQKEqfn6zmuGGN05ZagUCfO7XmfaVr\/v5\/HSCjomHflcxLSGl\/YtLtiUWmO1uRGQSHpTqGsWim++aBIBxwM+PepFX3Zqut2YgcIG2ZcPnCVJ9SA97lq2PhCW46QzTAcT0UwlZ5iJMiUyrhopy1cRNO8gz68DNtRts+JAj1XowbrI04AJeYWwUsCu55qGZjDRd1iMkEasgMHj476JEPTrG7FS\/qRrgxnUXEIR8lqo7HDCVBBS2xMb0\/yevQLG4ScfYMv0fRpIfKUdViiVBzJCSpPem88XUMo5Rcbi64Y9ebVAu31tbccSivk7yE0mYZ8p0murwWef8vvLYWr\/ZWM6X162s4PdoBOqWCtyuO+V2Kq633jN\/hqcc3Xbk2IAgm+b8\/Famk5p4bL99XSpQd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