Retail
May 30, 2018
Automotive is one of the top categories where consumers want guided selling. Image credit: BMW
By Sarah Jones
While ecommerce has streamlined some aspects of the purchase process, the overwhelming number of product choices available online is making consumers’ buying decisions more complicated.
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pDa8BKwaePaDenkABm61kySdQSMYFaj2X156WuGXmRr0LSCU2KCbmCe9IOcnXznLW5Spxu1X0bWWMwGhHiAEQ1Ah0N4Xy3rACkdebGcCtz46z0bY1UYB9Pa4QHsDmcaDK0utkr6NvHTn8sPbzcYyy7ck+S4owb9V6bvaL6HRSnC3vfx2hO3x7j5yvLLrG1Oo6VbMmY70dik2XgBd9LOwoUFvEig02PuuoQ3JoIOH18HWkZ5mRYWEALSEZOxGbxA3pvDS7BqjMzZU\/3HVmSdMtAmVewwrTfmOU9h7b50ZYUMneTooEKNXFOEixjDiq2yH4fJ92jt+NjvCNdroLgqtqCln2Xrp\/2bZysoKkbIcra9ovLW2W6i+ZO0bjPPvjvTGBtLmME+nlrj+nGVa1sPwWmDV6ZSluVAn0CM1N7bNF\/w50sYEY9yKH\/RQ5TR9TvurqKfFnghDBQ2leRkkE\/KXtOGxt0+jk\/wquU3xJD21r7HpK\/Ug3qCwGBeIQO2y7mFD0dSzDb8IC+D5Bi0ewiG08J\/vPRC2cTzwUaZNnXX25cnb+UTv4RrrBtsVeRXN2hs2Brss\/LiYA9Q9tbnXXrItLicoTDaBe6JO+EPGOoXsdhkuTuK7NFKOGJ90UO2mgVFW8M\/\/fn2RRyCCPZ1JxliAeDHByZhjMKG6WO6cnzECY1erlbWvrkH6QYlSfGi4Y4AUjPSSzzse7SQuPG1gG2SmL2b\/AmYUF9TLnVPMz+w5o\/4qnnglmwr3lWIx2nBwD86QYnPbXUzoOACMRWJXl7sXeRE2Ybh29ZW6+DVBK2sdjJOhAhcJ9SzrAsbpEOKqmHXvzUHJQOK\/pfw\/PVmsZq\/1xP80mbKs2Pf152IvTaXAQqf9hT2NnE7LlBhEMpplYKqs3IdErhvNR5+lb8vuap2t7YA3e6i0WyRqTrKa7x3u0fgr5q+lmXHq2kYYl7vLwz+6oAjdi1Z+sB7vaxEKzKTmub8l2UytmITXGj0MonSkWbqhTpXXPAxmnL9402txMnrYXuM8xijd71R7hTXtVny+OAhgmrT3uGmCjtvpOdXZTFv7CGMTbnGsbCiBzQx3wHOgi42nBM2ttP7lLOpbYicabgUCHI+fWF8Kh+vcS3HHhhiMnPMJMppPJsW\/jKO3miQ\/Ub+2XMGJpn50OUqhZ3DQ\/77wGGYH3c6laZxihLK9x9SWj3\/uvDPVIFAL01FmI7D\/vVJpc7xvyTSUhUK231M\/wqnnOO8ViRKnzuGu0Gvg91khje9WH+1OeiKz9KwLEASfKadJuLfEPVyJhJtuWnAe+NrxXemA\/RDLyvQYr6EdX949MFJV\/eVqmcNsdDuXxWNDAsll\/HgeGIKdQLqqzdR6fVstkRzQYVTB5UbXUPkK+K7MPlRGZlKxdSlAZAJJqTgDnJcIejtcWfC9Kpz+AkBqDUwkrisVBnWZXZFJ\/uAPYhwacL8i78qJ5Jx3weuX6brwnrJim61DAYMNBZJJq6DLCMHNoySUYzAX0kAOH6ALHKftnAupZBR4x627E3Dy\/ae3yG2xY\/YH130+6FzFrHIS3O4GgXKOKEcA3fQs46v4QdQ+9rvxK0gmqOVpcXQQDJtDqhEq8cTkXUYs7JYF5eQkeyrbAEn9IjETbdn5xkSv9de5JpokToZEj+u94M8ygngS78V\/wwyfF3swMsBjEyr\/fYQor4s78+aKtG0lijemIkstxqXFdczCURetQGgPanc+qXCBBNGyObKVKR00MkMGOILuGImgP5muBd4T1ftlnWSyXw53\/E2AOmQIk0FyM5zZ9iOZDda7FeHqi\/YPYJ9gD5skTAhx+gNNpvh9puypvMXAxaF\/ZFXRQkBMtH7bIKcLIlUZkizq6\/yr4EbDM3\/UCoYhOsYp9yjLvftxaBVDbMcXyE1K3tidllmrAjyVrdKCKjeUGWXaNXuk7uG6Z4lo8giKgz8NxyJMiTxAFOi+S0rrshWnEthNwYQy1bwRc03JELC2\/2cE3Mp6Ds6zRDqZX+B1sMyHXU81wrHKCGxrr++C8xxkm05oO6Y4+D\/OyxfnxlMqlQqUtCI8B2MmjgFpx8ZNRbyOTGDCkMUNF4wul9+7TABxYZ4+9hLYaECMlBwb7VemPNQ1J3RuyFMRnVVVQxS+EtEO53cl+R9EKl3GpQ8t1fb7+HGVz75bG7V0KlryLjW7\/L1nAMNbhnkiF3kNoePMjyL02KVg9nquMzLXApaPl5A\/qL0qoF0acgUitvQCWfVV4ihc2\/FYquJii8CfEI13kf8CYPm+6QYV7254yiTctjdFrlCCHU00R1MkACqkURrNWgQ7\/cKwF7CiFX\/doctnBGY4s4RpenJFSiRS4CnPwg20wa\/dHeSELVbrFbLqE7a+wr4nNJRxyyd+SLQ8mMZJvnLuv99UHXAskCmRBdRGmzSkfbZ0aYLsG2iEn25JQ8ZahSsYKBc2wqLlsjHm2xjk124UwmFe4UXap3eFkPRNyJqHoh1jsCm45lJGIg2vupe39OgEA0LtSV6RbB6ftKVhIiNwzAKbB3cIQR1EpgvXzB2qNIYsW7aA1UKd64LYkaKZ+LCHC612ZMVQISssyIvx2yZcpwRct0oX8vPUy0vFsilv6EVU1pur4wlHspyHGWPaFsbtLBzHa1G3TZthPdabtCSFcbkW4k8uE8vKGLKxgWPuOvRbNVqzQzF1AMCll4ya2Qo01JH06cMKRuDDuFLsAHe97kML08cGgyi48+hxpA+v3HuQe8AsZANWujT0x9+B\/n22pbv7yJ4ImIS1pPvjOiX\/pXRPf2bpup9E2\/+Cq+5HpXl0bHQ4ZuAj3AS15CSfmA2Y3RIEmqNd4mg0ZlW\/ciKdo2eR5jXUe8u1IImkakkji7hnIevYB8hZ+zAbOwaKLFgjcZpk06i+7CZnnAwfePCsHmPpGfdNlPPh4devKP+FFZsF\/8CGaui9X9B0FuNUw3eO0dxp2iUfUnPw9SwY1bGGGyLZnuCmYV1hAT8z58ezad6OGt0ByiK2rmZfWRJy8MGLTl46hvZM3XMJVWBmnX5yqip7jk9nJMtMwnUguV8tBn+YmmQM1DVm2OEzV3DUnkQzDN0E9m5oR7iACHlEn5xFSvFZGCjp7RLWLkOFJUa+mWZsl77QakKYCwl\/ORAchSMnMj6HB6H4rRGyHVglv6vI8EarEvjCZActlUP0+cpxAxkwh5sYgsocUYMEzVtO2Oc\/MBPtVSfmKC875eTc9a\/ADu9t4VOe\/UqT+KqMfv0iUDpiVxE+bfR\/UTBHXnz1ha3bXGwGAnQyuOLo9mv32i6xxJhITXHnffpyD5gKda9A\/QJoSLnCRq6AwDOKAFV2EYpjDZn0WB7Rxn1kZTZQorJV+xoxksl7EC5VyFSF0oDuajuoU97kHPfzOq3yGpVBa4kn9AWl9h96U1TXvc50WDmDkuhOxQW3c6dzEhvsXTlZd+3JE62+4oCusxFeUyfPnEskun9dRkvmdPyL5LpcIUB7Dbm6mrQVtaBlhI3uMHA3MA99Ms1Pxqq+PUNOKua8MR7tEXypS8cV\/m6psCtb4CFpxJkHwLnv0xFfEPCV83VRUN2mO8S7QeWGrmtmxp+9Jh5Lkun93JD8XRqOfN\/4Kgc5PLlh8EIfKlaZX9iO5b1PT0r10FvMYVgi\/ZNfCRIrTvNKA5AmqfdR8o4AhkqF32A\/IQp1hJPiAH4gE846yKKbPLAk8fA+PM5zmyrWwBJZrB1HE7EvZWQrbjT4UYbHwVcOzzxz1tCY+Mu5uxid7kHwGSMVNjlo4ztlXDWOrkSCn1X2ANnb35i9wiJpfJ\/8CeNLXMVqKawOY1C1aFi292j4UQH7uIB6AopY7aETz6CLAXZIEZ8I+DI7bvnCQtnGmYu6WUPG0xFhb+3n\/gEwJSNc1lfUmQR1afr+Ltnj8wj32KBKBr+C0Fu8Q+GcI0zQlWzEiqLd6aPniT4QkWjAmWE882Qvh8bhK3iLJLu5XJqGxkx0Vb4UF6exo9xMhjK4pBCg9KsT3vDOSgIYZSaRp\/IwoTwQPUCX2FXD\/JGHRd8S2FviPS4SVGBog7XQfMsRGYpSEpckDzav7SmvixeCvO2KdHkCwAJ8HndZlJqU19020dlF9ZtvJo\/XjfsH\/WP+ZI1aDfWft99OJnI98jUhacKnK3t0pRSMby6fo7OqG2b4ivEqCNq+8w0MbIEWltWCIa6G5wUiroXqksCiWIYNHf430weyD4Qd+WTUOtpOH3bkc3l9GroFwEv9BE5up7sjQlAKaRyaGj8vHVeqqNCfwgiUPUZDuWkF91IQDOaIpbYuXHK8SaHPufdCGWAelZOqT1SP55xAUSTINLG6ix1oMrQIr8XZhQuBPGlsQBQtARigvrU3D8kTOIQY213Zqo4VPkheFy9gjpfQ9kXL\/gxdsGusxdBpyVAf\/+DMcfDpGlQm\/0dEfoMUZ32hbmlAMZiQDLlUA\/1Q9Ya7eSedIGZoRP49uIMIWyhrgUUweMezooUJZavoVjJXg7qGZNtqc\/aQ02PXRqqaTEXWPMq4OGz2Y\/ECF+UyDzpiZWVDHHFhrdRNjJk88LTtxSfYWHEkMbChzLzPmSPykjqaMLWXNi+JRpr0X\/Z5dvs1Ol7+I8jy2iGYFlnXrpTxKtp7thDLrh2t383RCLWeO7zxcg5+cjiiyK\/Zvti5cbsp2g4y7ryZuog9z9Zvji225YpxbzT4TOXtj0RR3rjUy7E923Dzt0TjYhxU5eP0nODTfTNlMCQANnsv2y1SVDCHghC64fcT7yb7MsFQoH\/3sikFnloVnsxccpzFpRHDj16IQgGAqkL8miiBnECzz9WcMpdJwNQLvWpgFQL0rhce9gcqMTtKwckwyfYP6CTJflap1kNg7toEMHswWKtETCCYrCZRInUJoU+RUv4TDkoxUWffypZcTogSe5nicv0wbxg3ESRaLA0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