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Commerce

Customer-centric culture gives competitive edge: Forrester senior analyst

June 25, 2014

Engaged employees results in better consumer experience Engaged employees results in better consumer experience

 

By Jen King

NEW YORK – Although it may seem daunting to restructure a brand’s internal systems, a senior analyst explained June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough” that the return on investment yields greater corporate culture and leads directly to better consumer experiences.

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