Research
October 13, 2014
Burberry women's wear spring/summer 2015 runway show image
By Joe McCarthy
A new report by ContactLab and Exane BNP Paribas identifies Burberry as the only luxury brand fully committed to a digital future because of its cross-channel convenience and embrace of shops on marketplaces such as Tmall and Amazon.
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ON1r44SRO\/J+7+uCV3+u4UlkyYRjwZnIMIXmT1TAMQQg0zs6VwKR+x8IOabNv9b01yC47TVtuSEk\/tZZMCbMV1OxenkPmQdcY1geCjAl9QJFRdwPTJWHmxGS+gKy7qgj2hMq37rY0D+iXcA1WwpNqIIjJKI+51ks2VCacJuXxBN8ohK3gwX5rCzTP5zDauo6\/CzK1yz5gHtzpp3Qmopa9pBm5yDsJil4qPzSmhEppjJIrCQn2LTe150quW+9Qglk2HmTOSe8U75q5emKHJFMKX9rq1ENcA3KxPCmpskbdXyXOzYSefTAawJUjsKtPAJFGUrC5DyMAC7fjNfir8+E+aU7Ge4r8KL03Hd2lE1qmUCcdpPqK+mG+kCqEsXGTJcrUbOtQNVD4jSOw20gvI8iTtf8ehkbvnb+iAINGPTpYYVQ5otuQBCbaWBke0SNwP+fJyj4woHD3Kky4ehqPDxTgRMuwUTbBgUlk4Scu8sPr2UB5f4xbCjC8K2SUmjNFTTejSxhY\/v8mnilqgtlRG4fKqBztAHlskeZyN+bWR7U6FJmzy6oCa7XECANVg731F4oOv+Fdh60NuSYNJ6H16f2kEJUKozeWllOtc7KBTUt3ILarduKrmkjiXcegEnwh4WO12fLSsXS5B2YhD8bEedP8p+uy4g8OBUdhBH6JOqVHk99aSXJMo\/NJL2CthWB+\/js1fEQ9r7JGP3DIevrLdcCRZTPhpxkn\/+D29U7+MvNLwIC+QGDUiBBplf8+KrlGKTO4jy7NDj4l+rt8KyZ1z+KnS7lWYf17W\/Jbagu\/iEp26iYrvhc+0cOIR3b3B0+M1Y7oPZ3Cqck8EDTRsUjPo3FYRw3GuLZTD3eHuoXQGbq5zpBBlAQR4SlLpMJpoGQhEGk7Trvg0347FnjRSxhyenPkI3VzQ34vzfiDTNm5Vls4xvxA358B+PC8xiliDLX5vNkF1ib8Nb9yyA6N9BPfmFjnEVCK\/bf84CElmO9rUE4hT9EUFXceHk4Ah379ylF+hGo1iviU6Iu2NmGH8lbNeCFQ4FGnZL3hWNHr95T8hSAQSKodcL+fQbvMAwfn2O9z+5MhB2k7qEeci7MxXg875gyJGTJgiey3TcX+C2kX+wKKpQdgZpUkCSdkil8A7h1TY3BBBtUBX5n18jZLEnxy0nPspNL3VBPyXQu+ykpaaZWQt0oUBdlWyP7drZcI2jfgc84DUAwV5+0AhHCXcyn8UN5MuWELzOcQdEKNjZGy73E60JzY4FISKCQXmhh+UfxKAREGSUWYPFShYFlbufI8bCprFUZc4CJ67pki2Hn03mazoGceMMS1Zvqdh8+4MHP1p7VbYMPHOJVy2dgwTaVYYENsAnSrvP8\/3iu4C6yV\/8rZdOIt0p5z\/rD3YsaDEHnQyPkTfePysIonCgSChS9ZiaNBbTV+P2OkDdb7ceN3g5VGuty2v1oHItF6k0paF\/NGZ0Tw2u3q3+nzUWpF+0nBTb+tP5P\/0THvQgV4+Y5E4mAa+CUHIObWx1I5yhoB5LaDC185EN++3InwT2\/nFeUHYKxylxp1q683XYdFYhTHZnz+\/HqT3q2Fwp9KIgi0tEXmRXnSYd4t8OoRlqsmGmgAfUu0neVz\/2lcbiwpSqnp4M8UW+THuIEeTDH+RlLWQ6JeNig0rnhbXpwqO2m17vnUHJRCDnAPPXjYLmlFA2oyRxGZM6qYvVKTKJJfz9OmHNFP6ieGyWi1+eovfIAR8pbpdomvXgPP99I8R94kTE5zLRgQVoJ9N1R+sy14WBS1QDeE1tN1OrEaMk9MJjiG\/ZJFrf3lyX2znPhdi8ZHi73t3psGZvuepfyVuJw0\/Kh0RVpRaHrGmahxRAkrTFffZkklMFzMrcsHHhXMHt9qCgNygWhZqhRLrDemF\/XoIcGMkxffpwiVreB4UFtoydZunRhxBXgFUP+DmxOUNoy2MTiuL5IdWAdr8J6iOBnMhPiHDC102jY+emKhaY4xcj+yAmlEvdIfR\/mTYSJXo7PfmaXiBqzBbc1Mi6y2XaVowFST47ll8CuOyjWRHbnYXGtkqvfWVnhuAGlz\/PkrS7oni8NbcYZrBzXkV1meec8N2t4wtkPmkdXDQP9zoRaK9MwTT2M6siGJnMYHfL4V6nDatynfj9dQ+nvs\/Yt+3hK0MaP6mWdfu18+6qBzbSERvWn2E3EUyNg\/O42ScVvrMDPMDbP\/MfAidpXECmOvXYYO\/OOmurnDu44dXyZVio8mpsBXRjpTHBoceaoOosJ+osT3vUNoZ0ivj8Pw0eSe90WvCUKF3nx9DkI3t\/Uk+tboG\/RF22FNhd8cDOzrIA8BT24Ud3C+d\/N6hkCOwyoT43LbCnnDqbBJeVR6nz7NOULl6hVL6Ct28bqCp6Wg8qFu5VJ8w6fLDgkKJb18AFPKi4S989JZkffIdtpO+0N9y84R2mrqs5KsHqlh3OuJV7w7wnQLppvtoY3MpCUUTQn5kfT7yDnix4uFIATObMSfMW\/l6jw3U+Sthb9bmsn5l54mEYePU8W24GvFNnz8seXCjs4\/wcnSZpvPPURUzzdDFbfR0VTAFGsUPNeGibkHoAwv6Xi9pRCkhNPuCf3jLtZq48gdvMaRfbYtYga7kFBEEdfw\/gl+wEHuQY3EtHVRml\/LUAWcMPQ3oO2trUr1LEqrLTw7MmiSyGLzVBeKjitrpvY3Ie7o5Nsum2PaAwCuvbTk713q8phmjp0AXJP7gQt+EolZCOB7jHH4p7LJpsp2CskzfA83hriN0r1qeNTR3xQJB5XgTL88DY52tbkUSWfBGRRZyK0g1Ib+CkowIyYvjWdyGq1iAmDRb77HSrTj8o5Ldg0OULHBd7reek3\/Q\/vblUSjqP2DJQHj3m11Qr\/EPsC05o6fQo5mvtPqBp3pxFXYD\/LaGaQdHHvMmNUy9yklVy7pQvRlqHf1wO8+9K5dUkt09a92Pt1yv3byyojhhRUWt2bX\/Y4YSKkbB2YgqfUJIa1lQ1ol65ram8fDQbBfLK+0O\/6tli3AC\/CWNnoM6tXN2JE52\/tydM6kRMob\/\/+wjXp07POwnoa0dYXID42ZlO5ayT+7VcyAiPu9FJSs80wldCWnkJurvKxuHHOK8+nexc+wkzK4aMtFqSg8rLfAfMGb8MLYFTZ1g8z1s2egVMwK5QIqqOX9wlaEt+wT35UzQOCkc1KxgeR9tfmoQCppPYnCkOcygHnaDLi6s96\/xilKesIwHqoxmfCGDQ9RvQHIQzf4EOnqRKSaAFztZdrPV3b7FYzWZ45pBMc7ekWiutUwUEX\/YGXeoB3BwljfwgdKeMusgA=","iv":"05bbf991b5cf81fd1ce4606ddfe8d97f","s":"8a93673342211eff"}
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