Travel and hospitality
June 17, 2025
The initiative is now live in the United Kingdom, with launches around the world planned for the coming weeks. Image credit: Cunard
By Zach James
British cruise line Cunard is uplifting its sophisticated image with its latest global, multi-channel marketing endeavor.
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