Multichannel
December 14, 2011
By Rachel Lamb
Luxury cruise line Cunard is showing off the newly-refurbished Queen Mary 2 cruise liner through a series of multichannel marketing initiatives including social media and direct mail.
{"ct":"ubnYk3B2ThwRKmJDewzZq4mXlFkUl4Jtkicw\/cJ\/kT\/1\/ScGZH37A5KfqIHlJ9D+V\/zVBqc7qHapdYZNbqtfzCvu\/Lo+rDstOnuscNZQO+9kyVz3IxeXjKwnJLv5y3wXGl5qs0TueoDyMnliuJLE\/KMV1kEYVnbv\/Vr3DUcm7\/HkzaWHC9o74iB7GNP\/SHF0dmukRQ9CS3gDIfE0mOU57Ru297Q8P10Rrgt708KQAjE83UjejFDSU5+w8IzEtkDEN2TIEER37G03qsizkr3HuF1z\/2peSNmjcUKvsOkZuD5dzZpuGAQ2jyib2jI9DSMMvC5Yd9PQmy\/wsO3nKqyQAhkG+5OrVmVc\/vBiQvuhLlshCSyjXI0jtYvHiCDyK\/a\/08xeSuoq5\/hZY6D82S\/LEKJnCDqZwFzEeJ3m5r3KczvBMAECR5YGVAoS7Yq8Fr8kDdZVVobAod4JB7\/j8VwTBORgwhMVvp99KShaiFskywxCdu7sNTQOTxc1puG4Jkdm1avtWVjjxwGGjXhBd4SQ+VTgOzkoJFjoMnMt7D8CgR\/oqnmJadyHyPeKtE98sqyPBmAEw4tQbp8ji6UUOVweog+nJdiPMAFrMKQW7eUu3o0HjsdxnyYZ6NVUp21PbXPR1FIgB3qmMVirE3clInLqXsi9ewkeNRh303rKbHGZjH5Ei0wLYHqmHeQ0XudsqpI1uIUEBg5gy1iJKXG+Rkxo4r3vEYlg+DEKA7y32QdoggvhrtHXdSFXOY2ezeP6T3B4FutGgZy4xqwwIQAcEGq+LuFsOSV7WBXNst7xx2umT0nJTFR8LJPBdTm+9iLrJ2NNMsBeCDxV1UGrXiz74OD0nQmY7Pv5nG6ZX63SmxiFTG2mQlTSkqrn4xzN5vDYhFDLEtABOEvV5DiYKUcM4aUCS9CdgeXxmpuJZMA2iSTf+WU3T9JkGRHUzKLj990NImZ\/FMWJsLoII\/9jK94rSJuHNIv0P5LvkDsLu3qrcM0tawfta2DFR5NhhiRtPyjCc5TCSCcAUCkjYkB+BKNL7zUkcAjBfdaRmAv19OAib1lsNOMVIpATj27Jiyvb821b716+rTUgF11lpbNBmhJxDkuWy62gtOb61RegYmyk1TFqk4xGiHCqJdVY3hZLm5hvO34j3XvmS8UJxLS\/IVUsbd7CTNpg4BwXhFI5RdVoRkog04jhDWW7lWZ+DOJzjxBr2RhuO1uegFLnq8oz\/YT+6JLInVTXBtd8kjbMgL9SV+XXeuuGfmvtrBntAdXWm0SHx3Vk8Qq2xw3xrt51e3IOeLiDK\/5d1DqinP\/Dd6myNK8nB1ch0PQUDACEOKMEv2F\/h2BBHhyYnPkuN1xC4Cs6jvn9rU3zuCZkx4NzC7faVboe3s2zA9taRA3I1pCbfllMHS05UOw7O0wwAy\/ROTIobvpxUvIo4kzsI3Xlo08jeXEcOyEm8FoPSAld2hcA9Yg67tx4Bnr2bgHDG0tgaj6zXmEZuYbb0cbytNzCyx38JKArSq9exD1GrIRXJJtHgi14U+Fz0aopzUgd7PLgH6UdvoLwovht1kDhspl1YtAw3Ha3X\/g1yjCgHRKgX8k5E5bHpIX7\/nKFr335jsVBNUd\/mnlvgTu7jo6RE3a1XHkz5HIIkNsMyxHpj0IAbSxBc9rps5GNh5dwmyubmfViW9NBhKwM6wEum8rOwIlqTCU8HsMJCwwIK1vsOF9IDpz1SsMdKR6MU+olAp0EDMAyjYGiWfWU7uXa1UnS57x9iuOeBirAE6utIxH5Z5uuemOLwGS3aqLWZHkE6cZKF0PFlhESiXZxQ5Sq0USw13F2yQDtY2HCifJFwhM84MNAGCy7Iv\/1dg0sqvdz78xpUs5sC9OThGC+mzGx5vQLdZ1ZwyzMcFNsVE73f2xXo4zIGLzYoXrEMOlCJ4SPcmnEFsYwEvykxqPs13gIUNOTxgHO\/0vxc+a\/u73ObYu5L\/7AOaSYBOJENnWTJJbzotaY1h2+rsBR3iliQIdSDMpCNhoZiPoV2KLBIbQsFLE2EFxiktNcAHt\/10vzmvyotOMA\/TSph534GZULE5o3bA8Vh57FeYxGKn3wrGtOXJ2pYASptsHJ7qr3DDNfaN\/geZRa9X5Zcp5pqVTnAwG+fovAEqT7pd+OqlodwSK6ATpZ+umiMIIPHLAub\/QjS7o9ISLCb9K\/BlnA1GkJp31CmXCnSglK5kJ45pwCxk1sDCwAgnPbV6DAAiMehh5gePov7C+oveVcgFNtQcJEcK97iByrw1hssSzIdg4mAbv0tY8bC3sesh1\/GcjRDQcuL8\/B0BkswrbHNjxlF2eCSZmJLHHUevdlNewnC+a3hnWZQfnftbKzirwYSENLN6zoyZDlZTZFn\/D6782ci06Vbix0DKeAmX8wNA2XTErNdS1EwZ6HEroaQ5YN5cS5KRYnsaxTXtBvaWlM6ZaptCU+hULJzNlWPTF\/CRWoKLphmow6zONGqnD1wFgYrDb8j6v9Mt\/66WGe2M9w38+31uHcF+\/MmBtvFXbvzH8OA7+XuzVbGm+rDNjHsfyzFdGS9fW3uhx6+2ccbTNFMKWjXJau2llr3hVg5ZoTAg\/ZEJiUUG\/cMKC2iJD4BaqromWhsQxmLbT9LxyQYDTJ2H\/lyNMchV3TZtG+dSuMMiPQa6l\/c0y5inBvm7HB\/G6WhQG+c1K391mgAMFBAkUiksfaWL1pKeHTpp4Pgf5S5L259ikNeinmF8Y0iPVRStddB1Xz0Mp8+D6UNK3sCqqO96INAyPxq8\/4n5quWlZoLDRYqU+TxN1xzBq2AT2TDCnUIBO99HhQ2HRb+1AfTrnECs\/LcHOdOw1KKDMslu5k4FbbANFwe3wpBAhaFo6Rjn54eStmxMHnqhj7YMzSYzXLsViMKZNAx4fyHL8XeB8TCkLd2ktKZxovAnz9jNraM0ulkDCXPMfh2JbYw7oVSq3EPbtDHvsZDOrhMXMohjaHtKtNwOeZB+zWWQK\/3WkUcX+9jcQMrEWVfCy\/fYltuUHOH1930gEukqs2QXrXvy94wVmI0g9hiC6fLvupF3O0gg89dskbuCaYoyRwVOWyAOZgrccBVhvmAIDEq5zPYfLNuEjghyBSQroC3\/ennF8deL3qoN2opqdQFoDj\/YeRtsb4dzAGXYHnDvXOqaOPwU1tFSGMr8JaiN1NDqWo+4f7991bJtkpTiOjwnMuL6ncAy\/RGZdT5Y4jXH6G6l4srf+dby1n2dCuIph5pTrax\/5ABJiTQfQgQYGJdHawJAp5bbQfBGOaU\/wQrDuQwNcdi+CPc7oxEfFjL0s8My6j+oCB7AvcuwgFZHMoW6xgwKB2GIRM2nzLSmkw8fNDkKm0HHyt7kj4l0+A875XHYPkIhDtsaEmOz7G3v9Zl42tvM+A1bjJRVP7crB7A5CW+WQN4hiZiqetK0VVMJyLjEaSUa2zi45ACqCy9eaf5k2TTIHng\/7t819b60lmrp6ePR+xjBUcT9zmJz1TlIhcXGltpIewQBmOm7Qbww4EaLqHxrIYPe8zn8x2b\/JmbUy61K3Ku\/fW9nY1XoryyB3Wf5yIUVZwWPV28idVTV4go3IPLBmAC7vwUWpGw\/JRWvy6RGxvgiPLwAQO3+99SwFhn2WskhBLM8YVqi6k8rUVyjpOS8yY67y9smpaH4Q55gH+20hwd9zpLHhA37rWHq4UPzwzRSYbpuvvIyJWv4gS1BDnpYAZ0cBcwXTLo34igqT\/ireMJI\/wnxMjg2XkGWKXtaj87RqbBiu9zx1Kgh2JkiQPSSV5UZxb6dk6uC14+mew3T1m8BMp6gyUe028NY0SM4Pzzk0BCSsqxrLufMCALLo2o72IPdBLDXMetJsRkY\/CU\/mTndmZxbJYxkcsObVzMD28+GSk03vYn0oxSTk2zSDpm9yqTvQ7yLcReF5eSGqrNhktqcLGobIKNJaZ2rvYxoVSwIAMZK3ExLrkloHoLj2jGjVqI4p3gLGeDWQveR1poGH+0567sFW+tULmHjXPpZRQxH91PSST8pmUUhczzpYPHhI1\/8viUnN40A6O49rxbFauwX0YQfsiBamGbWoDlDTabahXiEh8pAf3XVRQMFxPQCE2fzkh0buEbeSyVSK+\/G9cJ4f7NxnCJUwZmnY5I7Xu4pM\/gnDnS5Z0861oUAvGJTuvSAmoNmleOANllbksnaE2KeBavGh6\/Jph5Oq3TQxDnuB+bZiBbqmF+EUJCqy9NAPdz17t\/a+zkLIKEaLiFxQ1vyecr3iLvVOtQu6YeuYztMUvPVpv1ZGF0ecSPEmnlmxefHcbmg6sy5nzbumxzR8XLaXupSYjLJpr4ZkICvt6MWRudzpvd+sze7faUYnrg59PmcT2HL7Fa1ia25fyzOoWcXHkvxm9fwefmGHAPnY1j1Lc2W4HnVLDYyslkCb00O6+FlWexjCG7TVPIm9YEfwjLcO7JrVtbVOnqfogdsnR96n+iO\/YW4gM+bsJVZg44fR2W9kw2NhzJaoM1FC7Lg9i6dD7s5Yn554VbJNCwPpj0pBNq6etkPh8BAwlxuMw1DDY6l82rp0k8mdhXAAviuhmtZfRH\/l9\/blhQ2VKFOkaJURNiSgf9XBeTLMvv7Gezux6o3d\/lvYYcGCKaVKapFEeZfgsFkEvytLqq\/bjLcffRS3tNBQMRdVV9z6szIfnua\/\/xGlcicmwG6RV8l7RXNDvGxsWnGHN87dCWBeewXmThzs5vgX3UJ1SI5VdYd\/5jjNm9hYtclie794rOGfCiQz\/vRY7Xhp7sItIX0seE1h7uvcNkQ2k9Z2vSE9gwLJBxA2Uz9iPh8O7eKao8HGscc0nyrNDiKbYhLNFnJp\/1mC\/5VZ6Zzei0sLoUWlP3Xjx3NgnAcFERxaDnOkL4y5Zs1528ZaxYBeo9FtRB\/YIcTcb9+MbudmlIdXlk9HReI3jJhgdp1ERCZbdw8bZy\/fjZO7zZr2sMWrGySy+SG0WBU3BRQBLFOwm7W30Lu6eUHVMKG7NwAy1Bz3D6YOoTi5Zkecc0sV6q3fgoUGKHGz9cj4ogRyeaQLTfOlfz0U0qVSWNCFso1IzZA3zft7p1ssuG4RnjNanqK3NPMHcGuMJBzRD\/Lf+ZmzTweV30HMY4+Ze7vHw2gpnwh5ibP\/4AAPxfRl+MNKcxr1FvlPPHoXblzkluUyT3+2h8xy\/L7DFpWGpd\/bgihdw2h0+XE8bmstJiOe\/iAPddPCln3MlbFXRz+mBZMBJNUSa3+CqiGA2fqsUT97Jq\/wUg4wuUxUoCHj0atexrpjR0\/raO1fErVOaD024VwIFZrOpr7vttLmRZvtuxdLrPu9uvBlBC6sMkaXmvXC60gI01HjengB2PV4ePGUQ+F4cx5yoocAOI9JVu+oBwE50OufkOWR+rlmTT8Y\/qGccVTMwsGaJT1hZP48CXA4jNlCD\/OXcwn57cCDGV08RCoS2IjJsgnj+hET6KXX3AOjPLQMiGVyheqOsYcDr5dbSD8FBr8aBPu5f3KqBV41FxRrPJiB6FMHRaf5e3DrHEXD3ZJXgCJh49x5M3VJj13R4USj+YY13KLyqDcvcboDZvzOvYg0l7pgD9sJCastXKQYtFRieqhEK6jY380gOBPQxQKcURuU8JRXzNwLVGPFjqMxZbLQqALNTVcJ1O5FMM0QtiiTUPSOzevOClsxOHYXDMhyZgWfxT3a8TQ7PtqMmUyBEa1XIBTPFt5iTY9Zpz1+sQnYpMzFWKm7pBr2FeGWNr7Y0SVZWgQFEDTMuarEkHVgSRLjDJVoHZTK7PewVF1S2+qEgXzV3LRfp\/yJ30uEB3H1tAzrFwdc1fJ6qLrI57UlUGdvhrtWNsndVeyg9pcTxreWMkLN2I6aOVsewS9wdsrpF\/FMTLhvNDzkFb7EVZea5sWoRCZjIRMCvrakHZ5s\/yig40fEhWyzk6qjD5+cWunbMuPu3WNDo\/k742F8mvQwcCUulyYdstWUYjaOVhGuSvJxcHpK3woRs8PUgBa\/N9P9RE+GWXaG\/P\/UveHlrngPYjlORshBKuv35XsKo6FKcrUsCz+vMBqADdREy+Cf51hpb7enBTVaPIiKbp7pW7CrxZY9JK5N\/S66NgLiryCKWDlN8zNiqFzrORTemB7ogiawfsNW8pFDvebtBwZPBGJfyFNVK6nhfzDjBqHsEzvlr5Z6dBfJjXR5VhZbYpxIQM0wtGspD9hQK2QHlIq7Qnl0rXRfGKKVua5w\/tc5c7GJck6XKfdfMP+RSn\/Rg3Xs8ND4mpUQHcuT\/rz9B8ZrLb7dZeY\/22V336vp9ETnb9pmOEgMt9eo1wNl0wBpLOnk8\/ISgg\/GYTxBX+oa6mtMMfP\/XSvtakgKogxV5b9iJl21LGKZ9+tNxGFaH\/UD52VRC3pkhhFZnn2lhiO49qNBoOGmCtjEsXy6t9TRO2yQh+phl1r5+N8PtonTFb95IaEFy3kEHrOfg3lifcpIk59IrjQ9oubanFwGOZ0ruGLfsymsoot4nycuhqIz+oUQr24Anr0d3\/aFL6bVENypyaaiMJDuKwdPJ49BRFTQ+1jZw7NRmoXVxnYgGZ0M0b8jQ3y9mmGE8Eom+BdhiVH+8wunNXgygVHXHrmt1GRjBOhkbmi5E+QDhOum7z42MO0SDsUOcOXcEAg6tTaJwwVOgLtddouqF5QKU42hvAXhq7zQ1H4jlsjcEXxJSUHEONqWJiyDP0QFHatZs7GYe4Zw8JjJfUuvW8ul7pqq2NimXx9Bmb0sIEhPX8rwXRWcS8zbh3KoR2yt29cO2SFlTF+sHtuJz2LVSPaF4eCfO6wYxqRmOm90xAVf8JPTT34YrrGR3eLApfhFrLj2a\/uDq5iq8waXC9gcSBt9fM2pHjM8Azes5IPLOWrF\/Y7tMM0e1uc2YHfwR46of4LveLngnna1I7wxom+JE3BeqE86OHXGgSVDpWSvzz8yNRjonZLPU6Fn\/XQVFpXlCgPdJveE\/JD\/9hw8mwRs44lloSZfTNQFcgRWtPzNNlm2K+8UXcUjE4zpMBNsYYASebQC\/wmz0xANy\/E+8guLSphiD69VLgLr2wzyOYidJycAu4kYrLZJcpElEkajZPOs4qSw1erOByVHqGEa1om7C88DaARj5J4shhHrtQ2GTR15BDN8CWOSdvxdHCqw4UUCejLpz61FoehsGVZdoryVGYyMKZAdsTPbYpqB3lTWrT+FBnJ+sstKe1hGryhp2IcJaPQ9AudDQ8LAxRb7Fn8Dq9Q1UhsmuwHIzM7whj\/5fNftJ0Rvdk\/kneI6szIBmTm3USKKUO3M36MDjQjOfTKcXrEBg1HRX+e9CHbiX8bFqO5rNOnfV+3ReqpFpNKhS++z+M2HT1hkmmby8xDf2XIfuUFqU0Xzw6QcIwxGbT7F5g+oQ0t1eo6HbSnkjHwwQaMQ1YEQiTACJ+d9Ub3faUHb0wwMvqXkubTY1dAqSgofSSuE21MO6lGKvtj86z133ZuftTw+N9UH4MekpUrFQXluGrmeAYQxTX4sdZwqrWNVwXnsLhnPAjr3VMlus0qu2hNAOr4EFSUFJuXgt\/PhUe2InD9o8hIk1DFr+sZ0HFlitXT5cdk+IS5r0nzs4vbHgd9ciUAg82KSb1U\/+4AK5RvmGJ6uBjvY6vvR4cYcW50Ax4BbAT\/eQnjVPkw7r5ybje1uj4akJ8cRz6E2gO+1sz3FVysWaecdUfCXLqIw3GZKkKij4QWCUSVbpnPLeRezgthxYbqiKxL4xPXQXyb+fpVZSTOpuXKI8bOxzzdKETo8r1U2n\/3glOb6Y6Ia9KUHQy7O9HSdz56jQsMc9bt8bvf9P+8vD7I8lZNp30o8dl\/P8mIXpZVFdco3nrATTxUmiREA6TmaW3DLXsJtTHrLTjLhjB\/i6RJa1OH2TzG6HxuyimCYkSl+DtExqsWI54rlAncPXOdJtgErvFy2YVR2kneNsfp0CO3I0NuQg+rlmuRdunT5Cp6UNXqg262DiWI5QNgvBFCFnh0DVUNeqVsMZEI5jTOPq9hQk4X\/paPBb8MWkqg51f1gV\/miopEULQBMKuxwQJuESrtBegxLcX8\/OMcCL2TiGokpNT10nPipB8W9TgRz839ThFGpvhjRIseMOoFV78I9288iFUUHubMNQN\/q5LYn10ahgBK7Iizah7f2c1YUQa3sIFkJ0Q3HGLQSRfrZ+W4QgSATaVzW6+UO0GlLr7quRIB4tosNdcMwO8WoLqYsbDcFyXCZJ0LtmcLSJGTEhfFw6uUiD3Aeh9Vb04notnGpDovTJWkAqVAJAw6oJ5C2bpQgFf+Bohycv2v040hlCBOyrQsdhxnDWRGJE5aH5aPtZWzujSCPUoBjnZtn5n9IcoRwQxfYoD5RY4sRcsO2wCLqGawwLeRqORpxSg15QkKKpNyozhX8IU74DRZi2GfgDo9u7x4LUU0\/cGioodDtYvFAUbzryUGRaEjXAOGCEqhaDj5SOrYCqwvaHjCaGNXbxNUecFAq\/LCSfuTscgaGBjfbJ1sLz\/V7DH+NiH9s42Ry6dm1Hv64hiVa9w7RWYhCM\/JHtT4ZUbXF105HjC1eWT5RrwY6G5EQFndhdk6We0V8C89BCDpZ8MonGCcGV4JXxwPLFcQ0KU4b5No57KUyUUnYLEzlcQWC2o3uoOjZw3np4LBhAsp\/MYDEhujg3AC7cuSMVAIQz0W+awT4lvitDmf613N7ly33QNsOj2SQFIJEi5DbtPnnI8Q==","iv":"c680d6db797f367718a3fd6e68cd7ef7","s":"2d8187cd5e26b41a"}
Share your thoughts. Click here