Consumer electronics
November 4, 2016
Image courtesy of Michael Kors
By Jen King
NEW YORK – By not properly acknowledging slight cultural differences, even between Europe and the United States, marketers’ efforts can be upended, according to an executive panel at ad:tech New York 2016.
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","iv":"0d22872ff27a58449959354d54b08aae","s":"9a0bb65c4bad46de"}
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Thanks for summarising our discussion, Jen.