Travel and hospitality
September 2, 2020
Affluent Blacks are more likely to opt for group travel than affluent white consumers. Image credit: Travel Noire
By Sarah Ramirez
Luxury hospitality groups looking to appeal to weary travelers as the pandemic eases should consider how to best reach affluent African-Americans, who spent more than $24 billion on travel alone last year.
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","iv":"2136ea09a23388fdcc877af23d6545c8","s":"c3d7662a27512f38"}
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