Travel and hospitality
September 2, 2020
Affluent Blacks are more likely to opt for group travel than affluent white consumers. Image credit: Travel Noire
By Sarah Ramirez
Luxury hospitality groups looking to appeal to weary travelers as the pandemic eases should consider how to best reach affluent African-Americans, who spent more than $24 billion on travel alone last year.
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","iv":"62a6417951718812459a4ed15cb620a9","s":"e4c9d68d7b211fab"}
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