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Multichannel

Crystal Cruises chooses multichannel approach to push $65M ship renovation

June 20, 2012

 

By Tricia Carr

Crystal Cruises completed a $65 million, five-year project to redesign every room on the Crystal Symphony ship and will spread the word to consumers with multichannel efforts to have the largest reach.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Dior goes for gold with flashy J'adore campaign
  4. Michael Kors walks with influencers in new campaign tier
  5. Bentley launches unisex, sustainable scent
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. LVMH continues fight against sickle cell anemia
  9. Mercedes-Benz integrates dealer inventory with new UK online showroom for consumer
  10. Day's wrap: China forced labor, Bottega Veneta, Saks, LVMH Prize and Chanel
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