Marketing
August 17, 2022
Self-care takes on many forms, and brands are quick to make wellness their own. Image credit: Photoholgic/Unsplash
By Katie Tamola
As the world evolves and adjusts to challenges, innovation and the unexpected, one fact remains: consumers must take care of themselves.
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","iv":"49fb2d1e5e39743379f3b664bd2a3b9c","s":"c9054e7179758d97"}
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