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Marketing

Cross-screen phenomena opens doors for technology-fueled collaborations

November 4, 2016

YSL Beauty Mon Paris virtual reality YSL Beauty Mon Paris virtual reality

 

By Jen King

NEW YORK – Media, marketing and content creation have all been deeply affected by the cross-screen phenomena, which in turn has caused business philosophies to evolve, adapt and collaborate, according to panelists speaking at ad:tech New York 2016 Nov. 3.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Dior goes for gold with flashy J'adore campaign
  4. Brooks Brothers print campaign uses QR codes for click-to-buy interactions
  5. Krug ID app creates mobile reference network for Champagne lovers
  6. Mercedes exec: Social media efforts should single out brand advocates
  7. Just how disruptive is Airbnb for luxury hotels?
  8. Image-rich, Flash-based Web sites not SEO-friendly: expert
  9. Michael Kors walks with influencers in new campaign tier
  10. How can luxury brands tap into the back-to-school season?
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