Multichannel
November 7, 2014
Louis Vuitton's The Goose's Game
By Jen King
NEW YORK – The attention spans of the modern consumer may seem limited, but marketers must acknowledge how far brand engagement extends, according to panelists at ad:tech New York on Nov. 6.
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PVRjrdB6wcZf58QtBulEr6y0Vvyl0qyhuZEc0k5utudTYZ\/cpIuJrtVhwD6zpeBRnfBejQ5Yu7t03VYcmWqCgKAqus2un1PGU2wfaHZUcwmCNVVIwmxT56070\/jOGhnsgoZYKWmBY8SRXRtE7Hlbn5\/nbyMKOCAYjpxq34O27FEUVU5c7vE8XmLKqY6DKXLsCwXmRbj7pg3aZW1xPWEcmLAmI9jYbY+EYyLcsdu5J7blXt5uFMqqlMvBk8D7blZEMPX32aG3BA+E1yDBgOXaTG4C4d2\/yGsh3R3MgdbyDm1Gfs9ekl03DBn8cHsjo2S7yyuBroy5V011Cxnht7ZXJuqOzQ9xaPwW\/GxqBKUwXWvXmKuKQMRHCzNHTLRWKiVwN5JaMb3lBhyo0aHYZJn++xQ5kQgBwc4zulx\/l3FFwsM\/ZQgwY0i+wmJYQAE2xSAeuc\/yLkvCmLkK1kdbiB5KqZMUWCPHPdZN\/myZwLcN+BqLuvPv5wMfGt6q2nSwUmo\/iu7qQ+4vAGo2GCiJ2Ixemvxo+p\/be\/Z7HlvPUWZeU45ryM\/TKP0tppURK9\/GkYswOsd1ym4mYR0Soa3HZXRHyw+edlUIjmSEQcRXSJeLwLChU1l1IvPJ6jagAk84RC1F0KDwWwWV5gl0RtjTtb8rIgCretd2DPJEvMHT5JA2QWzP+s5BvrNvfPWeOldUmiBtupV1EuXFMw0nHTq+ifAZzMQnWU8+qfJ3BmCFc6PbdWj23uLaVz1wh6D9tq5M73qlP3hO5TezRvlsgHxwJHxae40TGHbkDm7lZyYhOP+K0NNG7Ds6vMFqGLWY+GeNCfneF7RV6cOIW\/+7bi3giijNdPbkbWh4f5gFAFddRfbgI2cA3CzBUjzAxfSHpPItoExgSHaBLtZo8LnLdGG9SgU49i3zpFTAFRucw+6jELszqaIvKlc3JunePfZ3\/FLnEpq5jIiM5jfdliVxZ7CAz1+kn4R+JgYvsyc4u36b1D+NDbDp5KcgZHCt9lAOQuZRgVrV40BSxDZCPwWPGYEpEUuO17GCH8E376tR3Pok3SFbLj8f5g2LgogmL2C1hvcD01e1nxF1KgNJIDpEHJ9YvcyJ6rq8NkEMYHIxSVev4rrDYW3076f8ni43iL9JTc4+uyZ1wQCU5R9IZT32Id8Vp3YFb4OBqhSS3r0FrvRunmBN1K8Afu38JXBT8LiLD494tfY4FnjjotqPip6AezXXN7ihKh+o5mlzhGWTqG6MMRV3Wyafxt\/rChdE4NOISuUNWUvmLXkLjV4Yz1SIAqucoMOnKLY25vDTpfM7n0kit+PzsWPYHnEPhZD+GLrF2cNIpKA\/BuJ5X+TNMA9hlfsJa32IFZpgc5oDckyi7220gsUTAm5SHu0W4VdQ6nMSqv\/EsIOEGM46Iv+Q7QtIY0V7I1j3siom3WyOcP+x6GOZCUffZjeVY89nPp+QrP3NZMtTMCXMRMhF01gEKHqCWSvSnzyOIoLlFif1iNuzV+Gc8RonbzAnXZj\/qBFLRfWQWbpSuxRh5QQKNl\/NzBsIhzW5Uwvcft22SiRx51paL48OV1iLVGtwYgKhL6bcx\/M6NP3zsI7TRyirQzCWi2lIUQQliRsSyVaIxTcAy9ucwdrXl7jlfktQSzACo2k9s5mxna2Ioj4ihmuXLi19+hm\/D+w5xVF9B3LGo2sS2nWDjlEVfUDoks3QckMrrYLIWjyuFbeUdkVqKLJl68eA4tx\/ukhvUq4mg1YbgMExclt8+069Zk\/4\/svLW6IMb+JfiTe5g+OneCwRio4mnHfndP6ehHAzu2NR0nUQzoWzs2jdtYgDOKbP6YGV5HHL8Ui\/KOlNyt4EedM+GplWVYzyoJrfrt3aQCMxxicDZMgzz+6HMEroDEuHG+oXE15cVB\/niM6EaFf3QjhWdw+0yuYCdl5z8Crxe4\/QWEd28\/2r\/BtaKqmyabnVlJO1z16JTBsqRO3d9Bw2pAhq1C6qXTje2Co7nBwrQfgjZ7G2B+nMIOHVPg6\/KwvsT+oQncY90xosW1MwHLZLhalfhMzhzKeKWN76Ee+CvMGGMdzBqSnB7jOr+vRJAHTWuiFAqAyqrx\/qxMeq570\/FEt266kZv9nLVAEbW465dnlWlfhnsBOvbAecKyBX2FDnq\/9NzXTPTNUMF2LPzdL4XKmZFb6hun1Y1qFJbn7MSNXKHyAzl0Ru0uimP8fgY6VpZg01z5IohGISLyYs777YU3A5mBTQBrckTY7iRZ9P8WOkLaBPtMn5m0G+++K6ojQhm52le3+bmP8l4Y7x0c3KJ9XkthWGwy8F97slolNZmoWc\/JPv\/mjeOyrtWz7Xk5xjn7vgsYXWGLLH5fB8T0UwM6MBa75buE\/E6sJaR6LSb6MEbSFWwWJliFSv0a+tgzNaO\/sCkAmyMdRQiQB9avehoLhWEP+xOd6osqbcTWWUgv49kfjquk12fxqF9c8Wwx1bqqK0xY4GnD7N8I20CB1Bw1yclVVNvIF4aARnGlRfuxg2xjpFhAuI10nAmOQ\/51lbaZIKNbeIETdbaO\/9Nl+njjd0KtXo92i0ReLmlV9yVN905KNV69PRdxJYGz40Z7aJeU2k1Riwh8jT8Sj1aNaegMGfsYygdVMQSVujBdAIV5DM9QtdOQtEKOuP88wToiErTvFByF38Aj2o6S1MBT9Ez8+OFSfH5GNnovFWiQGviItsT4XdNFgCEif3OzqOpC7GLs+Hjlb9Qtshtr4h00MOMLr\/ISXm2OwL7w0jp29\/PjRAg14BBt5ocpradkOpvEIWNsmyStDx8rfbZDZdgK0aXf\/gB\/3fAgqcuFVL\/SiL6i6IxKE7dJCX07sWnNWjHj+z4glXJ8FnaWjz\/M0RYdBcu5s16Mc8SVGdXZwMBOmn6ZekKwhTAc\/Ru2o1+vJcGYuq4nVuMp3VWxJ5T1q1O1paeIPuyD\/m6oqsRUiOKyjWkqZuy2gQabCDET6QkjYnCEU4yqAzmc9aYNtkNbItE9dZ1bDeOSXCOtQGJOInLeDnXM4YJoIXVvuxXgpu2o9KrqeKUcdX2pb+az1B31achwdX7rAkROMg2c2NzbgMGmcoYECwEcMkBQEbcyKl2YsR5UhaPGSH4Pqzi0PU4b798fqYC4h17deqmOS7sA79a6Dds\/gcNUMRPlVKieIdSLNBGxABL3byPq9QNOcolTzQfWyzc7n79vo1A1DMDCfZLHm7IjtSGuz7hjiuVWWBE5cERuGJsnj4jouqvEGtDT4VWqsWugUdfp8jXIo9bd3CkV6WVAsFSYl+Zdr67aUR4XDz8qzQd0uWzgkb9DGMVoBwTLCCYMEZTPmk\/g3rm+HHREFxOAqRCMNOSrRRygjAMEfnMsI9k\/KNNMpIRVtOnVBMKareVBukZ57+F2oVRg2pnavKU1lpmFa7iJQQ8HtywA\/NpT2535HvvYCwa8y6KmFN3W885M\/5pNNpfkbTKRvh7pl8MJdfvy\/sIFYef+w8vJE3Q44V\/DrWUnVaCMp1lbNo3PZaGav1TxOVWvmFqpm3sT4WWn5FtRlOsrbzA4jeR7IX1pI0WJI00tHmJ+o56mlAGwVV6e\/COCt419IoWQbPrm8DmupF1xeTeO8AuM\/NB3YAeAmDDbvWZZaqoxKYIp9\/t\/x\/gS\/OFXEh+qqXf4H+BsK93OrjG61QpeAcF702kSc7EuD\/hNEeptGyBXjTJEyFOMxQRr8jadSK66gnXDst7rFDnzwTs5AEcKg0ItB1mOfMHC6t1E3Qe7kIJCf9cMX3k9g8RwuARKJ\/8mbsoIzmhm7sTgS1HypdcEn9YqyEWpPdQmtaG6mNI2iyy+yFpcLF5vodYhYXvL6+\/U6vn0PFYRlPKwjLG7A5QxSiXKLIr45qAWfBVvAtpA56\/AFi28ApSabQWYQQeb0Ym9ue16C\/TaGwvc8+BR3xBg2EBtDAERCGNYtGxjbAxErrQ4XqzZ6Zaxgrir3qErrihCNwp9w3d7ObV\/hFyaPqcc32H559RX0KuzgHkoTXGSMz1I2jab1d\/VMTM4lH5YkMepZAVJFKE8wkSaIZJPSPksEqhudfOWLYskP955mC7eMJaAeIlL2EJ95JMao48OVfS8XigICV7ywR1HHOxGOVsrfwdxAsuEyV2VYF+ftnjs0NzG06jN8c3xdEmlMvBdsdgw1nj7d7R9jBqI5Dqhe5s\/qh7BDf2r1LSyf9h200kADK4EMosqwyC\/qXbgLYMT0EaqdFeENUgN1odCbyup6r2Q7cVFD7ZR85cDQPYOGPKEzpDVA3JEKr0WLz9\/YNGkP\/19txeFqdpZdqLqgkc\/v0DdME9MhdU01rcSHVEHgRcIFdGeaP5wlyAdHjNY0+HuWRS2SXOm+v78ZK1IUkLb6K1aYelAkNcClsKXouijSXo0129vXM8hgTQdw8OgO2rpNzlNH0Ts8S1S+0QSdUZNCl4sIbaiHAhEyiLlCHDKrEHAJe08wj2pOqexD82fvucuinKwImQm\/8xh9pchnnghSVglgvxtywHWkdpZrsCqifgeaPDa0qFhh4svCW2Kz7tU9D1IAQhZyPYWzV7fgo1D6GbklYKCN2IvmWGgXaZV0uMEh6iN+Fqlx3L\/Qjit+0X78YfEnIWgoctjPZEOUE5HfwbPqXAMyX1ltbmPq4tIVEiCAHQ0ZhMEVHAoOJLUEAnoGDM9ITHkgKHVUFbJve1i9n3uXgTZeLl\/doYmggs8twu0v1Pvli0C5h7VGH\/J+pyh4LpGgmy9KFbCkxQWPFhR6g9IV8C\/Xo67M3rkRvNd0uRGgwYOA0zO7dE2UkS8NkdFNnAjyYo9FgLzPsqLYwRz9Hj4hqEvchLPiXvT2ArS1hDe2UqgbZUX4\/7ZyZ3Lx\/FaIIwJAVgwM1tZd8JZpuwGWjOaj1SwGxRqlby+LnEG6Ezz9dvzrQyx2sdPH4RXFndk2XOxDk8cmdHgXKlducGWBnnASsELnc\/ARQOXN303IScJE99tz\/Z5JaIYlWF1a2Nc9kVFVHHBHqGt6WdAGxfv7YFXO9S9UbDhMrjERDkyZeL6+sgMizbiIPXjm4Lfy8ExVBE0U0\/esOIisNyr1s+WLJa2KR7EEh2CdRPVTGcXQlLH87xvp+ZthH7OC6PaR1PKcoVqeH\/ZAtjSfPQpBhFWIqz8s2unWkX1DpG+sFvLWIfLpM8zbl9Kn0UPeY28hxun3yPXll95Vdamlll\/yo5H9Ywt6tEZaOoVNbSzxfA4eQGM\/e\/kHyZeyCpHtp8RuBKpQVVBNdHCFpJNu2vniYhVzt1JH+HEQOlCi0nbE84ck1SVKUFlRJbJty5g7PW7RTqDdLCsi\/hDQaWfn14pGQPGCYWGZggwPJSSWdptxK\/9kHClcqVnkxkl+rs6nkN\/KMHXryRuLp58wD\/QwhQh3\/6ZKZDw5LmwkxL3NrRIwmTA\/bj9uR\/L0k0dW1KmOscAkbelQCQSnUaPNX9EWHjQBLVAFn2MRQtRFVdvPtSiFOSfwnUnYfymI0VVszEbQnzp7tpjR0+1uhvxJgC\/CnxsWrYcsI+eZ2ARuW+cX\/uMt7bycEN6fz4PwFvFMZYnkBszyujWWjNXorO+wSzSnhzJ9X8eWfFXyepAKNEnsX5j0MxESuVHvs13l5YWaDVknrttA+ENUeVlBUiCVmgyOl6RcHMiPrsCBwrLivL57pwEJ55RNWGwmIUc+eFr+JuU4SA+nhV69Fs\/p2mlkexxnUT7TthiupbZZMYrw==","iv":"02e116b120092394953cb85ba741a650","s":"eeecc27cb76a405e"}
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