Luxury Daily
The authority in luxury news.
Nov. 19, 2024
  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Dior welcomes first beauty boutique in North America
  3. Lexus logs 25 years of 'December to Remember'
  4. Luxury brands losing ground with younger audiences: Bain
  5. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  6. Kering launches Generation Award X Jewelry to support sustainable design
  7. Gucci channels spirit of giving
  8. Kering slots new CEOs in at Saint Laurent, Balenciaga
  9. Trinity Investments acquires The Standard, London
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Cross-platform storyworlding strategy can extend consumer retention

November 7, 2014

Louis Vuitton's The Goose's Game Louis Vuitton's The Goose's Game

 

By Jen King

NEW YORK – The attention spans of the modern consumer may seem limited, but marketers must acknowledge how far brand engagement extends, according to panelists at ad:tech New York on Nov. 6.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Dior welcomes first beauty boutique in North America
  3. Lexus logs 25 years of 'December to Remember'
  4. Luxury brands losing ground with younger audiences: Bain
  5. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  6. Kering launches Generation Award X Jewelry to support sustainable design
  7. Gucci channels spirit of giving
  8. Kering slots new CEOs in at Saint Laurent, Balenciaga
  9. Trinity Investments acquires The Standard, London
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
VIDEOS
More Videos

MORE IN Multichannel
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
First-ever global Zacapa campaign hits billboards, broadcasts this month
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?
Dior goes full throttle in Kim Jones-designed gaming debut



RECENT ARTICLES
Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
Dolce & Gabbana, Skims release limited-edition collection
Pomellato reveals exclusive residency at Bergdorf Goodman

‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
Lexus logs 25 years of ‘December to Remember’
Dior welcomes first beauty boutique in North America