Multichannel
April 1, 2016
Multichannel shoppers spend more than single channel consumers
By Forrest Cardamenis
NEW YORK – The growth formula that luxury brands have relied on in recent years is already failing, according to an executive from Exane BNP Paribas at the FACC Luxury Symposium 2016.
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","iv":"61dd02f401d24337fce48fc68517f386","s":"ae3ff77c8bf16bc2"}
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