Multichannel
April 1, 2016
Multichannel shoppers spend more than single channel consumers
By Forrest Cardamenis
NEW YORK – The growth formula that luxury brands have relied on in recent years is already failing, according to an executive from Exane BNP Paribas at the FACC Luxury Symposium 2016.
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","iv":"8b3168d9f0b0d42692cbe0b5e3b369c1","s":"f30c5f3c6df918bd"}
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