Multichannel
April 1, 2016
Multichannel shoppers spend more than single channel consumers
By Forrest Cardamenis
NEW YORK – The growth formula that luxury brands have relied on in recent years is already failing, according to an executive from Exane BNP Paribas at the FACC Luxury Symposium 2016.
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