Today in luxury marketing:
Crocodile bites show why your Birkin bag is so expensive
As demand from the world’s elite surges for the skins, luxury goods companies from LVMH Louis Vuitton Moët Hennessy to Gucci-owner Kering SA are making acquisitions to secure supply of the beasts, whose habits can make simply collecting their eggs a matter of life and death, Bloomberg reports.
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