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Dec. 23, 2024
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Multichannel

CRM techniques are prerequisite for luxury brands: expert

October 29, 2010

Luxury brands need to leverage relationships with consumers

 

By Kaitlyn Bonneville

Due to the very nature of their business, luxury brands that are not leveraging customer relationship techniques are placing their companies at risk, according to a CRM expert.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Mood of global millionaires in the pandemic-era
  5. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. The RealReal opens retail location in Houston
  8. Preloved items from Hermès hold highest resale value: The RealReal
  9. Luxury Unfiltered: When brands fall spectacularly short on client service
  10. MGallery Collection wins Grand Prize for luxury tourism
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