Multichannel
October 14, 2015
Instagram is an attractive advertising channel for media marketers
By Forrest Cardamenis
NEW YORK – As marketers try to appeal to the next generation of consumers, they need more than data, according to a New York University professor at Luxury Interactive 2015 on Oct. 13.
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","iv":"921a470db5a1a05250039d39fca75901","s":"aa3ed5c5fc6cfc7b"}
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