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April 29, 2025
  1. Botswana’s foremost athletes front new content series from De Beers
  2. Zacapa Rum celebrates Latin culture with luxury collaboration
  3. Saks, Amazon launch digital luxury storefront
  4. Genesis plugs GV70 in ‘No Old Thinking’ campaign
  5. Mulberry embraces British heritage, craftsmanship in spring campaign
  6. Eyeing net positive impact, Kering enacts group-first water strategy
  7. One&Only Resorts, Culinary Institute of America partner on Hudson Valley development
  8. Four Seasons to open beachfront resort in UAE
  9. HNWIs redefining status to prioritize knowledge over possessions: report
  10. Miu Miu, New Balance create custom looks for tennis champ Coco Gauff
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Marketing

Luxury invests in Lunar New Year 2024

January 15, 2024

Heightened competition from local businesses that won over Chinese shoppers during pandemic lockdowns is requiring industry players to evolve beyond what were once niche marketing moments featuring A-listers, now becoming full-fledged cultural engagements. Image credit: Burberry Honoring the Year of the Dragon, luxury brands are evolving what were once niche marketing moments into full-fledged cultural engagements. Image credit: Burberry

 

By Amirah Keaton

As luxury players look to survive an industry-wide slowdown, they face an added layer of local competition from businesses that won over Chinese shoppers during pandemic-era lockdowns.

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  1. Botswana’s foremost athletes front new content series from De Beers
  2. Zacapa Rum celebrates Latin culture with luxury collaboration
  3. Saks, Amazon launch digital luxury storefront
  4. Genesis plugs GV70 in ‘No Old Thinking’ campaign
  5. Mulberry embraces British heritage, craftsmanship in spring campaign
  6. Eyeing net positive impact, Kering enacts group-first water strategy
  7. One&Only Resorts, Culinary Institute of America partner on Hudson Valley development
  8. Four Seasons to open beachfront resort in UAE
  9. HNWIs redefining status to prioritize knowledge over possessions: report
  10. Miu Miu, New Balance create custom looks for tennis champ Coco Gauff
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