Luxury Daily
The authority in luxury news.
Dec. 27, 2024
  1. 'Clash de Cartier' campaign explores dichotomy of dressing
  2. Luxury consumers trending toward goodness in purchases, values
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. How luxury is the millennial’s unlikely weapon to fight social inequality
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  9. What to look for when buying your first luxury watch
  10. Saint Laurent Paris rebranding effort to settle over time
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Marketing

Luxury invests in Lunar New Year 2024

January 15, 2024

Heightened competition from local businesses that won over Chinese shoppers during pandemic lockdowns is requiring industry players to evolve beyond what were once niche marketing moments featuring A-listers, now becoming full-fledged cultural engagements. Image credit: Burberry Honoring the Year of the Dragon, luxury brands are evolving what were once niche marketing moments into full-fledged cultural engagements. Image credit: Burberry

 

By Amirah Keaton

As luxury players look to survive an industry-wide slowdown, they face an added layer of local competition from businesses that won over Chinese shoppers during pandemic-era lockdowns.

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
  2. Luxury consumers trending toward goodness in purchases, values
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. How luxury is the millennial’s unlikely weapon to fight social inequality
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  9. What to look for when buying your first luxury watch
  10. Saint Laurent Paris rebranding effort to settle over time
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