Jewelry
April 11, 2019
Tiffany & Co.'s Believe in Love campaign. Image credit: Tiffany & Co.
By Sarah Ramirez
CAPE TOWN, South Africa – With a history spanning almost two centuries and two continents, U.S. jeweler Tiffany & Co. is staying relevant to younger consumers through initiatives that speak to their values, without rejecting its roots.
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uApFbSQBw9+T\/DrX6xsRSIvkRF6X6RB\/1mY27C\/Y+cz0fZNVyM5eu8VX+p4aNlcREb8ADMrm+3YDY4F4ttDafmjKQsXdc3U3NyeLWbeeqfQjbb1stAbiIO+YLVy1ooxx1wYWKBidLJktT+9IzzCS+SAHHlHLb1mhFOC73mqi0cZ1eulJ1zsNjXJPXtv3PG6oN12G\/WYIlk6zxBhxm7XGp7RA+NkrM0f+NwnYs7n7LHu3gRJenOfP5Tt3lXGXl0fgtt4Z2IQl41XeP+i5mLK0lsq+vKXZAL6iT5KlGAbL8iFjlWb9PCeFnM+um\/75NEe5MfjZ9dwGasEvdEOnccPcqAdt0HVy7PW1RfEJ22wl+uCH5ATE6J9LgH+8KV7q+gcbTQer4lZAf3WkboO7TlZd02bD+EvLZr2PItgFi+I0y42hHWi+mH3mhzNJ3GhtqUJSYQadipraU7JERujzrJVS7BjMEjSONmE9xRagotHRS900slTpXHGfTzWt9dXpSmdOwAMzbnQKhpnW9Epo0ONxWaPZKJd7PoXZEF9yHxCVWr9zTxtRj4Tys3H8U7Uz5Ypvv3CTX7ZMfqHFZwH0N2MHmyTg9Q81CmCfDTpKG8nHzM3EVB2F+cbkY3bQ5D2Ko8kckmZxyugTkNXmxhKC5YccrNlf9mugru\/YI1FTunxluKV71gLOKD0JfFT+wQU\/G9wHKUoUOwbR5j2ny4pP1u7p6nM5A5w+abz61c\/qaYYgpUpBH2Ft5pHQGMCF6loSGwc+W7ClPCmN\/PggVcHhYHeCVSDEBfqUANKOkZTfHmH0MWTwsb\/RClaXeJUumw8suOM1C7LWc+MZij3A5Quel\/dH\/mNSNKZ6cMv3dWOriWy9mzAD0iP3IBdbdy5RBZXmpa20fOD7W8jmHlFIVU5M9Viq2+OtrnS6PJSvXn\/QZTxO+1\/VbSz+W8zfXXiH9ZL5RJUv+qqoGWwGqpMy3M8p7WBmbGYhwZ0R1yJhyrGEaBMYMyCIPZoOqeJypEONCuP1p4WX2SI3sFt6zWGn\/BK4c67K6o\/XJ4L8z80zuhdxpdf0CZkNe98COz40hUkJ2jfpBdliG3D\/caws\/cXhwhTY9zj3Chc+ngFzHaKZkG5fi4fIB3OKZrpYhQ8mRupTsZwbdxOYG67WNy\/xmIYNuPcS0K+NiyZfGM49el0Wi6nDTAp7THBGEoDANs633VaQpEJO584feYtYB300A9w50elVMsy536LMSGKdB6pFV8eVUyIo\/tEJbjkleUpys7PZBZQn6WrPQ7\/aRjTRX\/5VQANN\/C4nNXdPNgA1Lub4TAPObkn3MGpVwvjSd0tWqQcbTTGSe72pxlz1C6kCdhiEnr1N9r4dx5q1al8t\/w6ahG6UJeYYVrv45j0xnmyqTtCaPothI0WOwj1\/2rQEMVHj48lkg6z\/M93BlUkfx4nICCENUHg13Vu5AXlxxyq89h\/v8wd3reLOtufEJD5c6iiFazc3712QMseWEDj8cvm9o8andok0B2vZwkKti2ZqRAI4sLNJo+UkMqcBmEJQE7F1aYJom\/Io2qy2CoRDCZ4WjPpXGYwT2W6+H+5g2v0Z4t5ljS1SOaHSI0lWeAY8oPk09JzAisk6zGewWnCPmdKV+rFjNYmaJqddy+1yiPduADwue0dpIiOpaLlX4cYJFLmvNYwtMXppmHAnw+DK3ySM7dHQp2B0UwM\/Z8WdL0g0ovW5V2iegGFamV4Doje8kFU8LuEK40C4PVbHDBK6wfzuFGSfiHGaNmzE0x7STBA20Xc+IyBuNR4+3Tx1OpKhtRWnnlAzp6B3L2X26FYdF\/nfyugucv8R8AVIHyGH7cKiN0BCR3IxvIoHTpAN+2FT\/swvv9zvWk+P\/LeSkfJ7\/NcoaMyCzqel6lupotNA3+EvcbFTVBKsCtDZ39CvtIBR2OowhUBvkz1RVBN4tMdTEnim9AW46KUmInZli7+jELC68z\/rHLNgnCEyzFthFA2w1u+VoawuwgOaKZWIREHeJEM5pWbkJgYAesg4Pij0Skdh+pDUK4pKLoekn0wuYM9eJxLgzjMK1FInUP16ws9Uo1sSF52PqoZ+UNRKrUsuMVcIbHLULHj2k6vPTvDttMLQ0x\/Zk54+ygUQ+bbcMtjh+xBNw8SZSPghpNf1ZbczzZ8xoRps3qiLDF\/E1d1y7dX5X1k31x1DkD4QQ5WkN8ZVK3sJpmBw8jkf\/xNSOlAmVcwL5E2qh\/AqmmzSjJ5sFKGlJBSN4mT8fWOEpox+BFJy60PYHCOlf3iZw34xHvJ1cvMZpvmS17znX+QCHusOLZGLF5fgIj9GhkMLbEVQYLSz4OFe5GM6FSmoa3mG+0NzR7P5v0b9HLKHaQREGRAukJcFF+079d1oguT6lzrLJQKzuJsAR65jGdGU5zozYnQVP2RgxjmCJC5RyrhGLG3mZ6nHnXmEDApwWijzsnh6meyfUaFOaBBVCeIn2xlmd28GgkSI5Uny5NXATXdKNIXmMVWgXZ3S\/ujC+qKjqQszvBm2D49hZKnVzGVUHeAqVkw4iHX\/vnTDB4p+9BmHcTRAjHrxuSCeuz+DQnsvrfp4+iJhi89Hj07sJeC+qz214CAGYmd2oR5BGo4IPH7b4iAKw5GcOODc7zJsVeEnASBTqxORIEO6yrbJya3diem+pE1doKMHyUMG\/jJTo8i73fdJj98d4goFWWJ8UmLAWxEmACJ1U0Fu4Iy9wKVcyipoCf0h2QDitrjNtTf3JOHmSbfKy4UmJa\/hmD7pFaCFHyIH8eo+9vAMkocOdVxJfP3+kcNzbYuSAlUQumoW71T16cd7UvYbYKppLKQ5wHIvsQWQSkybqxXscnDWP5slvRnl9NcbSt1KSNQhYhkMNNHqK6apz7uJOAU+DmZyrqf7YCoH4sEdJHMQASL72vd6Zinq+PXBsGjWqlTRziRNJPkdRzm\/P4iGpMoK8+VxTwGsX4ger5XDvqe7bLR4UCCC0aEEH0hmkNdyKJCuWgfYzMgDKxmyeGmb7nJ1N6yD9V0HrEyx0+S1Z9ijtRiyWQiU+gzPZIBqP4eLDJianbbB8xUIKyzHHr98kwfDbgP4cI0N1raN4Q527RF9\/DZa4nE1Nd\/Vdd0koyexALLI6Ac0mf8UAe8xJmDicBV4M2FkzOalmQcKK185Wv4mjR83OE72ZzlJuZSuwDD0eO+QaRaFSqF\/b7VfOJ13mPysD1+OeJr1EgkTW08FtBVSYOSp9bvgye\/FzraQFFctFldszKzrnt61lyLY\/9FQ\/3f14phXlcPE5H865iXdfs8GvMzrRl8ygP0JKDq+i8gG67Lvdl8o1j2fDTlzE3YL\/UU2beGqJ1VcaH5HXmZg\/nVrUyV6DhWm7JN6SttpJd4UdD80J2R9QcqWGlrh4HerkW6e\/BXLYr1l1gBhvSfyTrKFsLbjfYnQVgPJX48FfVjjj6i5BxFYkCA5aheelbg\/SzEG+dQkvblvqp2xDUT2yHh8hTsNs0+177Zt1XvYaI0bzDPObBxF8FzsL65MYsHW1ebSHxRUC21vbEL36BR8XQp8I\/vtjl4CpiDpgRKFJ\/iDqmGlk1EhAT5TrrwisKwX+8rWHf8i\/LVPnge5mlWxNVqJaEsZIxJM3Ry9FHD7nyEIamQKa6Els1BenOrbLAbhInQoQpDOJK6RMcDakNVGaWOd8957qRIEi7OJM3ye3IFzJJCAXGAljySglE\/mLmkzROS1ZuPCOXJVci6M6EwuCQzsNPAjC9vZp1qj54ijNelFq0+MSTTTLHDElZLrouSrX7zBcvhK457EFXTPDTW0L6YBfWHU2ihOzGTJPcFEPkxbaOrsbcZGD4C1U3ZCbXF4K2CpmjBF4dfz40SuCfso0fwQu8C35b0yZ\/bfA9l3htPrTUW0WVF9TOXib3uWkSgeibYLp\/TTTD0XcxF1T2+MbQ+9\/duFZL3W9eydodRFkb\/F0I0VsDfo6y97ZVE7DsTRexPyDQOj7sm2nv7oM2jgL2uCrNaWs5iIezW\/Df+66AIAEyoFd8HJiElmoH7Q18zH5t+W2rIdn2V0FGnb\/bgLt9uwzMS4Jm\/e5EoiXLLFrzrCarxoeWkCYTEhu4Nefx5ywZ5n\/eF54A4r1B0nao775f5FY5E00mcAxjL18yZacze1vWQFHeBHHzJ8k7ijckmhn96daSbwGYPRvPDRDLpqP\/nCah+SvABU93OLlE70faGLALMr9uvWmvfSBhOiupWI4Wd7wGFBh\/BWkd\/n3T\/dxTQ1whYuo1IrUYTWtJRoFnHcj4EIMjeaXAzRKmaAQzUAVH9bxi82mr4BVS9g1FvhUvPGNM2q2rQBVnVJlQylOpUZByRqcS9ZYxoluVJ1PMWTm4W6CbS\/9uWzARr5kx0ZDTtKbLO6vc2M6Wh70WjUipEBHrb+Fu\/OEbdORZviLKYJpFAQSkGLB8zZsQuvrzWX4o4WvL5N87Mb\/jLV8e56hGsYKUXSqCrfa9VPQ04xyIZ64TzKDXzsJbGBbEFQ20yfK19\/s26U6x0gz2ygDQqem5gIgcJyeHdpmj43QBaI1yS21thqgV4w3yXg3B8D4bzaNwgpNN65Fg3BO8xGEngczMSeF0uSwNWrCCHf168MlRoL\/6YALIw430aAzy7C4gfiMw25XjKKWMD2APtWur1Y+t8Hm4kcgNjF3813uUX3tk5dWmrURPE3deIF35X8bwaWoHyCW8cOrRMz7oATYgq9TsWJ+S+Ozfdha5GAIzMzvJ86Ztt\/yvpV04NMpl09LGx4sc6e0S0rx8T1B3RkDPyK2bLgugRWeeQa2AK8QibKvipiQECO7Pb10np0hCk15zYLaroDW148w\/zJ\/Wzs5oGqiDCjRECq9F8pIF6L1plSjp0LUAk6D","iv":"9265f6e9a098de65f52b9d8ab1dcc75b","s":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