Jewelry
April 11, 2019
Tiffany & Co.'s Believe in Love campaign. Image credit: Tiffany & Co.
By Sarah Ramirez
CAPE TOWN, South Africa – With a history spanning almost two centuries and two continents, U.S. jeweler Tiffany & Co. is staying relevant to younger consumers through initiatives that speak to their values, without rejecting its roots.
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","iv":"e9b44489ac041201a836d7a689a6225f","s":"3361683ea40a0c6c"}
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