Jewelry
April 11, 2019
Tiffany & Co.'s Believe in Love campaign. Image credit: Tiffany & Co.
By Sarah Ramirez
CAPE TOWN, South Africa – With a history spanning almost two centuries and two continents, U.S. jeweler Tiffany & Co. is staying relevant to younger consumers through initiatives that speak to their values, without rejecting its roots.
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","iv":"2cfbe024cfbd3b194bd8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