Marketing
November 15, 2017
Tiffany & Co.'s Blue Box. Image credit: Tiffany & Co.
By Jen King
BRUSSELS – Brands’ inner workings have long been split between two individuals — a creative talent and a business-minded executive — but who should control the power?
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","iv":"96e3bd9315722a74cbeff5b90c45793c","s":"47a95b3142405934"}
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