Marketing
November 15, 2017
Tiffany & Co.'s Blue Box. Image credit: Tiffany & Co.
By Jen King
BRUSSELS – Brands’ inner workings have long been split between two individuals — a creative talent and a business-minded executive — but who should control the power?
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","iv":"0b4d4aa03d8809befc5ccee5c38b0112","s":"2ed942898757a9d4"}
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