Marketing
November 15, 2017
Tiffany & Co.'s Blue Box. Image credit: Tiffany & Co.
By Jen King
BRUSSELS – Brands’ inner workings have long been split between two individuals — a creative talent and a business-minded executive — but who should control the power?
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","iv":"07f556807539c9e8c9c78b3c79dcccf9","s":"461db4aa8ca97cdd"}
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