Marketing
November 15, 2017
Tiffany & Co.'s Blue Box. Image credit: Tiffany & Co.
By Jen King
BRUSSELS – Brands’ inner workings have long been split between two individuals — a creative talent and a business-minded executive — but who should control the power?
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","iv":"6b9110a7b4f1c978cbb53ade13182442","s":"d0ceab05c9bdef2c"}
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