Marketing
November 15, 2017
Tiffany & Co.'s Blue Box. Image credit: Tiffany & Co.
By Jen King
BRUSSELS – Brands’ inner workings have long been split between two individuals — a creative talent and a business-minded executive — but who should control the power?
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","iv":"ec6b2eb908c5d6fd56eddafa1b8a81e2","s":"8e7c525e00c7d83c"}
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