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Dec. 23, 2024
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Advertising

Consumer reaction shapes successful marketing campaigns: ad:tech speaker

April 10, 2013

Duxiana mattress ad

 

By Erin Shea

SAN FRANCISCO – Marketers should craft advertising campaigns with their target consumer's reaction and emotions at the forefront, according to a brand marketing executive at the ad:tech San Francisco 2013 conference.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  5. Mood of global millionaires in the pandemic-era
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. The RealReal opens retail location in Houston
  8. Preloved items from Hermès hold highest resale value: The RealReal
  9. Luxury Unfiltered: When brands fall spectacularly short on client service
  10. MGallery Collection wins Grand Prize for luxury tourism
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