Research
December 13, 2024
Backslash, the cultural intelligence unit of international ad agency TBWA, has released its latest Future of Luxury report. Image courtesy of Backslash
By Amirah Keaton
A new global personal luxury goods forecast unpacks what is next for the world of luxury.
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","iv":"468ace2ac35207ef6612c4e517df539d","s":"5211fd410ab6ed1e"}
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