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Dec. 25, 2024
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Marketing

COVID-19 eased techlash, data privacy still an issue: AMA

October 18, 2021

Back-to-school and Prime Day are key litmus tests for getting holiday marketing and retail right based on mobile user journey data. Image credit: Ogury Seventy-eight percent of consumers say that as a result of the pandemic, online shopping is easier now. Image credit: Ogury

 

By Katie Tamola

Consumers’ feelings regarding “techlash,” resentment against large technology companies and their products, have improved during the COVID-19 pandemic.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. Tiffany & Co. acquires historic Titanic timepiece at auction
  4. Rolex partners with Melbourne’s National Gallery of Victoria
  5. IWC social snow globe stirs up winter memories
  6. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  7. Rémy Martin toasts to the good life with new XO campaign
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  10. Iris Law stars in Versace’s Dylan Purple fragrance campaign
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