News briefs
July 29, 2015
Hermes Birkin handbag; image courtesy of Portero
By Staff reports
Today in luxury marketing:
$7,800 fakes spur LVMH and Kering to fight online fraudsters
It took luxury-goods makers about a decade to realize that the Internet represented an opportunity. Now, they’re finally figuring out it’s also a threat, per Business of Fashion.
{"ct":"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","iv":"3a264e6c2463714074b757bcc76ec010","s":"ae3671654fbe9030"}
Share your thoughts. Click here