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News briefs

Counterfeits, LVMH, Hermès and Vogue – News briefs

July 29, 2015

Hermes Birkin handbag; image courtesy of Portero Hermes Birkin handbag; image courtesy of Portero

 

Today in luxury marketing:

$7,800 fakes spur LVMH and Kering to fight online fraudsters
It took luxury-goods makers about a decade to realize that the Internet represented an opportunity. Now, they’re finally figuring out it’s also a threat, per Business of Fashion.

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